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Digital Marketing Specialist

  • Job Reference:R2023-8285
  • Date Posted:
  • Recruiter:Church & Dwight
  • Location:London, UK
  • Workplace:Hybrid Working
  • Job Type: Full Time

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Are you looking to take the next step in your career? Are you excited to develop your skills and drive change at an international level within an organisation?

We’re looking to accelerate our Digital Transformation program at Church & Dwight by building a team of Digital Marketing Specialists like you, to help us achieve our ambitious eCommerce and Brand growth targets.

The new role of Digital Marketing Specialist, within our European Marketing team, is responsible for driving accelerated Sales Activations in eCommerce to win market share, as well as improve our Brand Building media campaigns, across our European business subsidiaries in the United Kingdom, France, and Germany. As a key strategic focus area for Church & Dwight, this is a high visibility role with both high challenge & high support from the business with opportunities for significant growth in the future if successful.

The European Digital Marketing Specialist role will help shape and lead the execution of the Digital Marketing strategy for Church & Dwight Europe, in close collaboration with the European Head of Digital Marketing. The role will be based at our London Euston office (2 days in office, 2 days at home, 1 day flex) and also requires some travel to our European subsidiaries in Paris & Frankfurt. The successful applicant will be primarily responsible for the below activities:

  • Improving Digital Media ROI
  • Enabling Frictionless Commerce
  • Enhancing the Digital Shelf
  • Ensuring Digital Readiness & Digital Acuity
  • Facilitating European-wide Collaboration

The ideal candidate will have significant experience in a Digital Marketing role, at a Brand Manager / Senior Brand Manager level or equivalent, in a comparable industry:

Education & Experience

  • Bachelor’s degree or equivalent qualification required.
  • Significant experience with a demonstrable record of leading Digital & eCommerce projects.
    • Desired Experience: Project Management, Product Detail Page development, Mobile Optimization, Data analytics, Search Engine Marketing (SEM) principles, understanding of paid search principles and measurement, understanding of organic search algorithms and variables that drive search ranking, promotional know-how on driving trial and subscription, understanding of the role auto-replenishment plays in the shopper journey, knowledge of Amazon Marketing Suite ecosystem and Amazon Retail Analytics.
  • Demonstrated ability to manage complex projects from concept to commercialization.
  • Understanding of how to use Market Data Tools and Reporting & Analysis tools such as Kantar, Nielsen, IRI (ideally StackLine, Profitero, BrandBank, & BazaarVoice in Digital Marketing).
  • Solid Microsoft Office suite capabilities, especially strong PowerPoint & Excel skills.

Skills & Knowledge

  • Positive “Can-do” results driven attitude. Motivated to foster team spirit & make an impact.
  • Strong team player with the agility to flex to evolving needs in a fast-paced growth business.
  • Entrepreneurial spirit & resourceful self-starter with ability to thrive in at times ambiguous situations.
  • Passion for digital retail trends and technology’s impact on shopping behavior.
  • Ability to effectively collaborate with many partners & influence leadership across functions.
  • Strong organization, multi-tasking, and prioritization skills with strong project management.
  • Stakeholder management (if from agency side, must have been client facing), comfortable with navigating a complex matrix organisation, and vendor / agency management experience.
  • Analytical skills to quickly identify risks and opportunities in market data & across projects.
  • Sound strategic thinking and strong digital acumen required to develop and execute an aggressive commercial plan for the long-term growth of our portfolio of brands through digital mediums.
  • Excellent English oral & written skills. Additional language proficiency in French and/or German ideal.

For more information on our company, our brands and our culture visit us at

When applying for a role and sending your cv, you understand that the Company will hold your personal data in relation to your prospective employment and will process that data for legitimate business reasons within the requirements of UK data protection laws currently in effect and as they become applicable, including the Data Protection Act 1998, the General Data Protection Regulation (Regulation (EU) 2016/679)) and any successor legislation.