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Digital Marketing Officer

The Digital Marketing Officer will support the organisation’s day-to-day email marketing and paid marketing channel needs, delivering a data-driven strategic approach to improve teams’ email correspondence and online marketing activities as well as provide insight and support for ‘best practice’ to improve our digital output.

Job scope

  • Be the main point of contact and campaign approval point for internal teams to support and develop strong-performing email marketing campaigns using our current email marketing platform, ClickDimensions, (linked to the Society’s CRM, Dynamics).
  • Build and run strategic paid advertising campaigns to help promote key Society activities and events on Google Search, social media channels and YouTube, working with the Social Media Officer.
  • Help to facilitate a change in email marketing platform provider, acting as the main liaison with the new provider, managing technical support queries for the platform and ensuring the Society’s email provision fits the organisation’s needs.
  • Help drive improvements in line with the email marketing strategy to improve the organisation’s email communications based on best practices, data and performance.
  • Monitor the performance of the Society’s email and paid promotional activities with the support of the Digital Analyst to provide regular, easily accessible reports.
  • Be main point of contact for PECR information at the Society in relation to following GDPR guidelines for data protection.
  • Identify opportunities to improve processes, data management and campaigns, and work with internal teams to facilitate them.

Reports to: Social Media Officer

Line manages: None

Location: 6-9 Carlton House Terrace, London

Hours: Full-time, 35 hours per week

Salary: £30, 850

Contract type: permanent

Application closing date: 23 February 2025 at 23:59. 

Interview dates: 11, 12 & 13 March 2025. 

Please note that we are unable to offer sponsorship for this role.

Responsibilities

  • Support delivery of email campaigns and implementation of ‘best practice’ for the organisation’s email marketing against the email marketing strategy
  • Work with the Social Media Officer and our partner agency to build strategic paid promotional campaigns on social media channels and Google Search to promote the Society’s important activities and strategic aims within set budgets, and ensure paid campaigns align with organic social media content.
  • Work with colleagues across the Society to keep the email campaign schedule up-to-date and ensure Society communications are planned strategically to get maximum impact and reach.
  • Maintain Royal Society’s email marketing platform, ensuring email campaigns run smoothly alongside the Dynamics CRM platform and that technical issues are resolved in a timely way.
  • Work with the IT team to help to support teams with CRM data queries related to email marketing.
  • Check and approve email and marketing campaigns against online content style guidelines and brand guidelines.
  • Collect and review data from email and paid promotional campaigns and identify areas of improvement, as well as provide regular reports on marketing metrics to individual teams and management.
  • Be aware of PECR guidelines and any updates made to them in relation to personal data (training support provided) to provide support for internal questions on PECR information related to GDPR.
  • Ad-hoc digital support functions across website CMS and social media as required.
  • Liaise with internal stakeholders and teams to ensure campaigns are produced on time and are provided with support as needed to deliver great campaigns.

Key Knowledge and Skills Required

Experience required

  • Experience executing email marketing campaigns and the ability to measure performance
  • Experience executing paid promotions on social media channels and the ability to measure performance
  • Ability to evaluate and produce marketing processes and determine areas for improvement
  • Experience proofreading and editing copy
  • Supporting others to use digital platforms effectively in a customer service capacity
  • Working at a high-profile institution
  • Experience of Google PPC campaign management and SEO

 

Knowledge required

Best practice in:

  • Email marketing
  • Digital marketing
  • Campaign data analysis
  • Representing a high-profile institution

Skills required

  • Confidence in Microsoft Excel and Word
  • Training, giving feedback to and supporting colleagues
  • Writing and editing for different audiences
  • Working with data to identify important information to feedback

An understanding of the following is advantageous:

  • ClickDimensions and Dynamics CRM
  • Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising
  • Google Analytics
  • PECR and GDPR guidelines
  • Scientific principles, research and publishing
  • The role of learned societies and membership bodies
  • Public engagement with science
  • Working with non-profits/charities
  • Segmentation and audience targeting
  • The broader social media landscape

How to Apply for Digital Marketing Officer role with The Royal Society

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