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Digital Marketing Officer

LSE is committed to building a diverse, equitable and truly inclusive university

Student Marketing: Recruitment and Admissions

Academic Registrar’s Division (ARD)

Digital Marketing Officer

Salary from £40,229 to £48,456 pa inclusive with potential to progress to £52,095 pa inclusive of London allowance

LSE is one of the world’s leading institutions for the study of the social sciences. With 18 Nobel Prize winners, 37 past or present heads of state and ranking among the top 50 universities in the world (QS 2024), we are a truly international university at the forefront of global policy debate.

As part of our new student recruitment strategy, we are appointing a number of important new roles across our Recruitment and Admissions team, where this post is located. Our new strategy sets out LSE’s increased commitment to attracting a truly global and diverse range of students, and it is vital that we convey this message through our digital marketing and events.

The Digital Marketing Officer is a new role that will support the expanding Student Marketing team with delivering the objectives outlined in the new strategy, driving high-quality applications from a wider range of markets whilst capitalising on the capabilities of the organisation’s Salesforce CRM.

The Student Marketing team has primary responsibility for:

  • Student marketing campaigns and collateral – Management of student marketing channels and campaigns to deliver prospective student (lead) generation targets for Home and International students, including those for diversity and access.
  • CRM – Implementation and operation of the CRM system throughout the student journey, including digital event management.
  • Market Research and Intelligence (MRI) – Providing insight into customers, markets, competition and sector best practice, and using this intelligence to inform and influence plans and approaches across the School.

Candidates must have:

  • Experience of working with a Content Management System (CMS) and an understanding of existing and emerging website technology.
  • Experience of website development and enhancement.
  • Experience of making effective use of digital marketing tools and techniques such as campaign tracking, Google Analytics and Moz.

We offer an occupational pension scheme, generous annual leave, hybrid working, and excellent training and development opportunities.

For further information about the post, please see the how to apply document, job description and the person specification.

To apply for this post, please go to our website via the button below. If you have any technical queries with applying on the online system, please use the “contact us” links at the bottom of the LSE Jobs page. Should you have any queries about the role, please email Phil Wood at p.a.wood@lse.ac.uk

The closing date for receipt of applications is 25 February 2024 (23.59 UK time).

Regrettably, we are unable to accept any late applications.

Supporting Documents for Digital Marketing Officer