Digital Marketing Manager – Team Lead, Social Media & Content

Role purpose

IDP Connect is seeking a talented and experienced Digital Marketing Manager specialising in Social Media and Content with Team Lead experience to join our dynamic team.

The successful candidate will be responsible for developing, implementing, and executing innovative digital marketing strategies across various social media platforms and other content channels to drive engagement, increase brand awareness, and generate leads.

You will have a proven track record of managing a team (three direct reports), a strong background in the higher education sector or experience engaging a similar target audience, and a deep understanding of content that resonates with younger demographics on social media platforms.

Deliverables and Responsibilities:

Social Media Management

• Develop, execute, and implement comprehensive social media strategies to increase brand visibility and engagement.
• Manage and maintain all social media platforms, including but not limited to Instagram, TikTok, and YouTube.
• Create, curate, and schedule engaging content tailored to each platform and target audience, with a focus on video content and user-generated content (UGC).
• Monitor social media channels for trends, feedback, and conversations and respond in a timely and professional manner.
• Stay up-to-date with emerging social media trends and best practices, particularly those relevant to younger audiences.

Content Creation and Management

• Oversee and participate in developing compelling creative content for various digital channels inc. website, blog, email, and social media.
• Lead video content creation efforts, including conceptualisation, production, and post-production.
• Collaborate with internal teams and external stakeholders to gather content ideas, stories, and updates.
• Ensure content is aligned with brand guidelines, SEO best practices, and audience preferences.
• Manage content calendar and publishing schedule to ensure consistent and timely delivery of content.

Community Engagement

• Build and nurture online communities through proactive engagement and interaction with followers, fans, and influencers.
• Develop and execute a plan and strategy to use The Ambassador Platform in the best possible way which allows prospective students to get real support from real students.
• Foster relationships with industry partners, bloggers, and influencers to amplify brand reach and credibility.
• Identify and implement opportunities for partnerships, collaborations, and co-marketing initiatives to expand brand presence.

Team Management and Leadership

• Supervise and mentor a team of digital marketing specialists, providing guidance, support and professional development opportunities.
• Set clear performance objectives, conduct regular performance evaluations, and provide constructive feedback and coaching.
• Cultivate a collaborative and inclusive team culture, fostering creativity, initiative and accountability.

Analytics and Reporting

• Utilise data analytics tools and metrics to track and evaluate the performance of digital marketing initiatives.
• Provide regular reports and insights to the Head of Content and Social, highlighting key metrics, trends, and opportunities for optimisation.
• Use data-driven insights to refine strategies, improve performance and achieve business objectives.

Required Skills:

• Proven experience in digital marketing, with a strong emphasis on crafting creative content, especially engaging video content and user-generated material.
• Proven track record of developing, implementing, and executing successful digital marketing strategies, preferably in the education sector.
• Strong understanding of content trends and preferences for younger audiences on social media platforms.
• Hands-on experience in video production and editing for social media and other digital channels.
• Ability to both plan and execute digital marketing strategies effectively.
• Strong leadership and team management skills, with the ability to inspire and motivate a small, diverse team (1 to 2 px)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels.
• Proficiency in digital marketing platforms, including social media management tools, content management systems, and analytics platforms.

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 8,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.