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Digital Marketing Manager

Shape the future of an emerging software category at a fast-paced Venture-backed startup

Location: Hybrid within the UK (remote working with one day per week in the London office) – Must be based in the UK with right to work.

Company Overview:
At Silico, we enable the rapid creation of a Digital Twin of the Organisation through a new and emerging software category called Business Process Simulation (BPS). Through powerful, forward-looking Process Simulation, businesses can uncover and unlock the opportunities hiding in their processes.

About You:
As Silico’s Digital Marketing Manager, you are a driven self-starter who will take ownership of marketing. If you have a background in SaaS-based products, experience in B2B marketing activities, and a proven track record of working across various digital and marketing channels, we want to hear from you.

Key Responsibilities:

  • Partner Marketing: Collaborate with partners to develop and execute joint marketing initiatives, including press releases and webinars.
  • Social Media Management: Develop and implement social media strategies to enhance brand presence, engage with our audience, and drive customer and partner engagement.
  • Email Marketing: Plan and execute targeted campaigns to nurture leads, retain customers, and drive product adoption.
  • HubSpot Management: Utilise HubSpot to automate and optimise marketing campaigns and manage leads.
  • Creation of Marketing Materials: Design visually appealing one-pagers and sales and partner collateral using tools like Canva or a graphic design that you are familiar with.
  • SEO: Develop a content strategy to increase organic website traffic via relevant industry-related keywords.
  • Content & Use-Case Marketing: Create engaging content and use-case scenarios to showcase real-world applications.

The Digital Marketing Manager would work closely with Sales, Partnerships, and Customer Success teams to align marketing efforts with business objectives.

Essential Experience:

  • Demonstrated experience in a fast-paced B2B environment.
  • Proficiency in SaaS marketing.
  • Well-rounded experience across the marketing spectrum.
  • Ability to manage and successfully deliver complex projects within specified deadlines.
  • Familiarity with HubSpot, including crafting nurture campaigns, use of strategic CTA’s and lead management.
  • Experience working on SEO campaigns and increasing the visibility for relevant keywords.
  • Experience working with a graphic design tool to create sales collateral
  • Experience working with Partners to create joint marketing strategies.
  • Experience warming marketing leads and increasing the volume of converted leads from the website.

Desirable Experience:

  • Experience in the process improvement industry.
  • Experience using a CMS (ideally Webflow) to optimise conversions and content.
  • Experience working specifically on SEO and related tools such as SEMrush or Ahrefs

Perks & Benefits:
This opportunity offers the Digital Marketing Manager:

  • The chance to build on the marketing of a category-leading platform.
  • A competitive salary.
  • Attractive benefits package, including private medical cover, life insurance, and income protection insurance.
  • Fully remote working within the UK.
  • 25 days of annual leave plus public holidays.
  • Pension plan.
  • Remote working equipment, including laptops and desks.

If you are a results-driven Digital Marketing Manager with a passion for innovation and the desire to shape the future of marketing within a pioneering tech startup, we encourage you to apply and be part of our exciting journey at Silico.