Digital Marketing Manager

The Digital Marketing Manager is a pivotal role responsible for overseeing multi-channel digital marketing programs and initiatives geared towards driving growth for NewYork-Presbyterian (NYP). This position involves collaboration with various hospital business functions within the organization, as well as external digital agencies and vendors. As the 360 Digital planning lead, the Digital Marketing Manager offers strategic guidance and operational support for a diverse range of digital marketing activities, including paid media strategy and execution, campaign analytics and optimization, email marketing, website page development, SEO, and more. This role ensures that a “digital-first” mindset is integrated into every facet of the marketing planning process.

Key Responsibilities:

· Provide expertise and input in crafting comprehensive campaign marketing plans, encompassing digital strategies and programs aimed at achieving brand awareness, consideration, and conversion goals. Develop campaign measurement plans and select digital Key Performance Indicators (KPIs). Ensure the application of digital best practices throughout marketing plans.

· Efficiently manage campaign timelines in collaboration with internal stakeholders and agency partners. Take ownership of managing paid digital media investments through agency partnerships, including paid search, paid social, programmatic display and video, connected TV, digital sponsorships, and other channels.

· Conduct audience and planning research using digital tools and platforms, leveraging site traffic data, historical campaign performance, competitive insights, and more.

· Proficiently interpret and analyze data from various sources across digital marketing campaigns, including email, display, search, social, video, and mobile, to derive crucial insights and identify opportunities for performance optimization.

· Fulfill all responsibilities inherent to a managerial role, including participation in the hiring, training, evaluation, etc.

Preferred Criteria:

· 3-5 years of experience in managing paid digital media campaigns within a corporation or advertising agency.

· Hands-on experience in implementing and managing campaigns on digital advertising buying platforms such as Google Ads, Meta, DV360, and others.

· Proficiency in SEO practices and techniques.

· Familiarity with email marketing and Customer Relationship Management (CRM) platforms like Salesforce Marketing Cloud, HubSpot, Mailchimp, and Constant Contact.

· Experience in updating and managing websites through Content Management System (CMS) platforms like Drupal, Adobe, and WordPress.

· Proficiency in managing brand and company pages on social media platforms, including Facebook, Instagram, LinkedIn, and Twitter/X.

· Previous experience within the healthcare industry.

The shift for this position is Monday – Friday 9am-5pm.

Required Criteria:

· Bachelor’s degree.

· A minimum of 8-10 years of digital marketing experience within a corporation or advertising agency.

· Exceptional interpersonal and communication skills, along with a proven track record of success.

· Demonstrated ability to synthesize data into compelling narratives.

· Proficiency in MS Office Suite, including Word, Excel, PowerPoint, Project, and Outlook.

· Ability to excel in executing tasks within tight timeframes while maintaining a keen eye for detail and accuracy.

Join a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, diversity, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today.
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• 2021 “Employees’ Choice Awards: Best Places to Work” – Glassdoor
• 2021 ” Best Workplaces in Health Care & Biopharma” – Fortune
• 2020 “America’s Best Employers in New York State” – Forbes
• 2020 “Working Mother 100 Best Companies” – Working Mother
• 2020 “Best Companies for Multicultural Women” – Working Mother
• 2020 “Best Workplace for Men in Nursing” – American Association for Men in Nursing
• Discover why at: nyp.org/careers

NewYork-Presbyterian Hospital is an equal opportunity employer.

Salary Range:

$122,500-$157,000/Annual

It all begins with you. Our amazing compensation packages start with competitive base pay and include recognition for your experience, education, and licensure. Then we add our amazing benefits, countless opportunities for personal and professional growth and a dynamic environment that embraces every person. Join our team and discover where amazing works.