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Digital Marketing Manager

  • Date Posted:
  • Employer:Perfect Stays
  • Location:Wadebridge, UK
  • Workplace:On-Site
  • Specialism:Analytics / PPC / Social Media
  • Job Type: Full Time
  • Salary:£32,000 - £36,000 GBP / Year
  • Applications have closed

We’re looking for a Digital Marketing Manager to join our Marketing team at Perfect Stays. This is a full-time, permanent position (40 hours per week), with a Monday-Friday rota. This role is based at our modern Wadebridge office, but we’re open to discussing a hybrid working arrangement for the right candidate.

About the Digital Marketing Manager position

We’re looking for an experienced, analytical and creative individual to join our Marketing department at Perfect Stays. Working alongside our Content team, this new role will be responsible for driving an effective digital marketing strategy, increasing online sales and pursuing new avenues for growth.

From optimizing our website to enhancing customer journeys, this is an exciting opportunity for someone with an intelligent, growth-focused mindset. The right candidate will feel confident using GA4, reviewing data, analysing campaigns and reporting on trends. Furthermore, we need someone who’s able to test out new ideas, identify opportunities and ensure we remain innovative in an ever-changing industry.

Day-to-day, you’d be responsible for managing our paid advertising and SEO accounts with third-party agencies, as well as our website development work, which includes conversion rate optimization and the enhancement of user journeys. Another key part of the role covers the technical side of email marketing – from automation to A/B testing and customer segmentation.

Ideally, we’re looking for a candidate with at least two years of experience in a similar position, with a strong technical understanding of digital marketing channels. As a key member of our management team, you’ll work collaboratively with other departments and contribute to the achievement of the company’s targets and long-term strategy. As such, we need someone with the confidence to take initiative and hit the ground running – who’s passionate about innovation and excited about making a positive contribution to the ongoing success of Perfect Stays.

The Digital Marketing Manager will report directly to our Head of Brand. The role doesn’t currently include line management responsibilities, but this may change in the future as the business grows.

Main goals and responsibilities

  • Manage our PPC and paid social advertising account with our external paid media agency.
  • Oversee the ongoing development of our website, working closely with our third-party web development team on ad-hoc tasks, quarterly projects, CRO initiatives and user journey enhancements.
  • Develop our in-house approach to email marketing through testing, automation and new customer segmentations.
  • Work closely with our third-party SEO agency on search strategy, website optimisation and technical projects.
  • Develop and improve our analytics tracking and capability in GA4, using dashboards to consolidate data and communicate results to the Marketing team.
  • Review and analyse data from GA4 and our CRM system, identify trends and produce regular reports on property performance and booking levels across the portfolio.
  • Work closely with our in-house Content team, using data insights and technical expertise to help improve marketing performance and increase return on investment.
  • Collaborate with different departments to ensure we’re meeting our company-wide targets and objectives.
  • Lead long-term cross-department projects such as customer data mapping.
  • Proactively keep abreast of digital marketing trends and research new avenues for growth and innovation.

We’re looking for the following skills and experience:

  • At least two years of experience in a digital marketing role, with a strong technical understanding of paid media, SEO, website development and email marketing.
  • Experience using GA4, setting up event tracking and using dashboards to present data.
  • Analytical and data-driven mindset with a keen eye for detail and creative flair.
  • A confident communicator who’s able to build strong cross-department relationships and think commercially.
  • A ‘can-do’ attitude with a passion for solving problems and improving processes.
  • Prior experience managing regular tasks and projects – someone with exceptional organisational skills as well as the ability to multi-task and adhere to deadlines.
  • Willingness to learn and develop, as well as to contribute new ideas.
  • Ability to be proactive, take initiative and work independently, with the capacity to adapt and be flexible.
  • Highly proficient in Microsoft Office with advanced Excel skills.
  • Clean driving licence and own transport.

How to apply

Please click ‘apply now’ to visit our website and email a cover letter to Head of Brand, Rebecca Jackson, telling us why you’d like to work for us and what you think you could bring to the role, together with an up-to-date CV.