Digital Marketing Lead

Would you like to lead and innovate within a dynamic digital marketing team, driving impactful campaigns across diverse channels?

As the Digital Marketing Lead at the Royal British Legion, you will be at the forefront of our digital marketing strategy, driving innovative marketing campaigns across paid search, paid social, and organic search channels. Your role will encompass the end-to-end management of digital marketing activities, from planning and creation to optimisation and evaluation. Leading a team of specialists, you’ll craft tailored strategies to engage diverse audiences, enhancing our brand presence and achieving our commercial objectives.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

In this pivotal position, you’ll collaborate with senior stakeholders to set ambitious targets for financial returns and supporter acquisition. Your expertise will ensure campaigns are delivered seamlessly, whether through our in-house team or trusted external partners. With a keen eye on budget management, you’ll ensure every pound spent yields maximum ROI, aligning expenditures with our overarching goals. Your leadership will also extend to managing relationships with agencies, ensuring specialised campaigns are executed flawlessly.

Your strategic acumen will be complemented by a strong data-driven approach. You’ll work closely with the Director of Marketing and Communications and other senior colleagues to harness data for audience profiling and campaign development. By maintaining a robust KPI framework and leveraging advanced analytics tools, you’ll provide visibility and insights into campaign performance, driving continuous improvement. Your commitment to ethical, legal, and brand-aligned tactics will underpin all digital marketing activities, ensuring we maintain our integrity and public trust.

As a leader, you’ll foster a collaborative and growth-oriented environment for your team. Guiding the SEO, Paid Social, and Paid Search Specialists, you’ll ensure they have the resources and opportunities to excel. Your role will be crucial in developing their skills and aligning their efforts with our strategic objectives. This is an exciting opportunity to shape the future of digital marketing at RBL, delivering impactful campaigns that resonate with our audience and advance our mission.

Here at RBL, we aim to support our people and their wellbeing, with a package including generous paid holiday allowance and pension scheme contributions, and a range of optional benefits and discounts.

You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.