Digital Marketing Lead

We’re the UK’s leading charity for Crohn’s Disease and Ulcerative Colitis.

Right now, an estimated 500,000 people in the UK are living with a lifelong disease that many people have never heard of and for which there is no known cure.

Crohn’s & Colitis UK funds research, provides award winning information and support and raises vital awareness by increasing the public’s understanding of the conditions, and what it means to live with debilitating symptoms. But we need to do more. We need to be a louder voice in the marketplace. Our ambitious plans for 2024, will help to make a real difference to every supporter’s journey with us. If this excites you – join us!

The role

Salary: £35,000 – £38,500, based on experience

Hours: Full time (35 hours)

Place of work: Hybrid/remote, with a requirement to attend our offices in Hatfield for our 4 All Staff Together days each year and occasional team away days, with prior agreement.

Join our team!

We’re looking for a dynamic and innovative Digital Marketing Lead who can help us reach the people who need us most with the content that resonates most with them. If you like working in a fast-paced, supportive team and being able to get involved in a variety of projects that make a real difference, read on!

We are at an exciting time as we roll out our digital and content strategies and work to improve the online journeys of all groups we connect with. We are also in the process of a major brand repositioning.

Your role will be key to all of these – delivering email and paid marketing that feels personal to each supporter and lands when and where they want to see it. As part of our Digital Team and our wider Marketing and Communications Team, you will deliver innovative campaigns and projects that make a real difference.

This role is perfect for a hands-on digital marketer who has the technical skills and experience to lead on two key areas of our digital marketing; email marketing and paid digital advertising and measure their effectiveness.

This role will be crucial for ensuring our current community receives relevant, engaging communications via email and cutting through the noise with paid digital advertising to reach new audiences.

Due to its responsibilities, this role requires an enhanced DBS check which the charity will arrange for the successful candidate.

If you’re creative, a strategic thinker, and have a passion for creating digital marketing that has an impact, we want to hear from you!

Please click the link to our recruitment pack to learn more.

About you

The role is suited to someone with experience of:

• Email marketing, from writing and best practice to building emails and automated email journeys (ideally in dotdigital, but other email platforms work too)
• Setting up paid advertising campaigns, both independently and in collaboration with agencies.
• The overall digital marketing mix, including social media and web.
• Working with accessibility and inclusivity in mind.
• Being proactive, organised and creative, responsible for delivering on projects.
• Bringing new ideas and furthering the charity’s priorities.

A full description of the role and responsibilities can be found in the recruitment pack.

What you can expect from us

Crohn’s & Colitis UK is a truly flexible employer. Getting the right person for the role is what is important.

We value equality and want to make sure we get the best person for the job every time so want to hear from people of all backgrounds and with a range of experiences.

We value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.

Benefits

If you’re successful, you will be joining a dynamic organisation with an amazing culture. We offer competitive that include:

• 25 days’ annual leave plus bank holidays, increasing one day per year up to 30 days
• Pension scheme
• Flexible working options
• Enhanced maternity, adoption and paternity pay
• 24/7 Employee Assistance Programme
• Wellbeing programme
• Interest free loan for season tickets
• Cycle to work scheme
• Free parking and secure bike locks
• Training and development financial support and/or study leave
• Performance review and development scheme

Our location

We are based in Hatfield, Hertfordshire, so we are easily accessible by road and rail. But one thing we have learned from the pandemic, is that we are able to work very effectively from home. In this role, there is plenty of scope for doing that, although there will be times when you will need to be at face-to-face meetings and the charity meets four times a year in the office at our mandatory ‘All Staff Together’ days. It is possible therefore you could live almost anywhere in the country. If you want to be considered for the role but are worried about location, talk to us – it may work!