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Digital Marketing Executive

  • Job Reference:R0060271
  • Date Posted:30 May 2024
  • Employer:Bord Gáis Energy
  • Location:Dublin, Ireland
  • Workplace:Hybrid
  • Specialism:Analytics / Paid Media / Social Media
  • Job Type: Full Time
  • Applications have closed

We are Centrica! We’re so much more than an energy company. We’re a family of brands revolutionising a cleaner, greener future. Working here is #MoreThanACareer – we’re powered by purpose. Together we can make an impact that will truly change tomorrow. Whether you’re developing cutting-edge green tech, helping customers on the front line or simplifying operations behind the scenes.

Your work here isn’t just a job – it’s a mission. We all play a vital role in energising a greener, fairer future.

Bord Gáis Energy is one of Ireland’s leading energy and service companies. We supply gas, electricity, and energy services to over 700,000 homes and businesses across the country, offering excellent customer service as well as the best value possible. Bord Gáis Energy is uniquely positioned to drive positive change and we have an opportunity, as well as a responsibility, to reshape our future.

We’re powered by our purpose, and we all play a vital role in energising a greener, fairer future. While there are challenges ahead, we are dedicated to supporting our consumers and colleagues, to rethinking power generation, and to supporting an affordable and fair transition for all.

Role Purpose:

The Digital Marketing Executive role on the Digital Marketing and wider Marketing team, within Energy, Marketing & Data division and now also playing a crucial role in our growing Services & Solutions business, is a critical role with a specific skill set that continues to grow in importance as our focus on driving online performance grows to achieve our business targets, as well as a pivotal role in transforming the brand in our marketing approach.

This role is essential for executing campaigns (performance digital campaigns as well as all integrated marketing communications campaigns); fostering customer engagement on social media channels; and strategically optimising digital marketing campaigns, on-site journeys, and creative and content to drive online performance and meet our key KPIs.

Key Accountabilities:

  • Pioneering and steering digital strategies that not only build robust and lasting digital connections with customers but also consistently deliver on commercial targets, brand objectives, and business KPIs for Energy and S&S divisions.
  • Beyond just planning and executing, this role spearheads our brand’s digital voice across social media platforms. Enhancing our brand engagement through creative content and activations, especially focusing on key brand and sponsorship assets such as GAA, Theatre, Rewards, and all HR and company endeavours.
  • Inhouse content & creative development and management from the conceptualisation, curation, and administration on our social media channels through content calendars, some digital creative, customer engagement and comms management (shared with our customer service social media experts) ensuring everything is timely and aligns with our brand voice as well as strategic goals.
  • Paid Social Media Expertise – evolving our in-house ad strategy to one of cost-saving strategies and driving continuous creative campaigns for in-house paid social media activity across various verticals including consumer acquistion, brand, and sponsorship. We work with agencies for campaigns, but paid social media inhouse is also key to this role to support and manage agencies.
  • Customer Care and PR – Acts as the primary liaison between social media and customer care. This role includes pre-emptively identifying potential PR risks and proactively seizing PR opportunities.
  • Agency Collaboration and driving creative – Instead of just assisting, this role plays an integral part in collaborating with agencies, leading discussions on campaign optimisations ensuring a balance between creativity and efficiency.
  • Produce in-depth analytical reports on our social media activities, transforming raw data into actionable insights that drive further innovation and creative strategies.
  • Actively leads and innovates the promotion of Rewards offers on social media, ensuring more reach and engagement, and fostering retention of our customer base to avoid losses – a key business KPI – and manages all creative weekly for promotion in-house, making huge agency savings.
  • Continues to evolve the brand representation at critical brand events like GAA, Shine A Light with Focus Ireland and Bord Gáis Energy Theatre events, capturing the essence of these events (sometimes after hours or weekends for a spell of time) and translating them into shareable content that drive engagement across our social media channels.

Knowledge Skills & Experience:

  • Relevant experience of Digital & Social Media Marketing
  • Proven track record in planning and executing successful digital marketing campaigns.
  • Experience in working with agencies and team collaboration.
  • Experience in managing and optimising social media channels for conversion, engagement and brand visibility.
  • Experience in Performance Marketing, Social Media Management and Advertising and Content Creation for on-site and social media platforms.
  • Experience in planning, creating and editing digital friendly content & creative.
  • Experience in Analytics and Data Interpretation & proficiency in using analytics tools to interpret data, derive insights, and make data-driven decisions for campaign optimization.
  • Experience in Energy & Services Marketing (bonus)

In return, you’ll receive a competitive salary, generous annual leave allowance, and a host of other benefits, including volunteering days with our charity partner, Focus Ireland. You’ll also enjoy our friendly and collaborative culture, flexible ways of working, and you’ll be making a key contribution to Bord Gáis Energy’s commitment to environmental sustainability.

Climate change is one of the greatest challenges facing society and the energy sector has a key role to play in helping the world transition to net zero. As one of Ireland’s leading energy and services companies, we’re on a journey of transformation; to accelerate our positive impact and bring our customers on this journey with us. As we look to the future we’re transforming our energy supply, services and solutions in order to become a leading net zero business in Ireland by 2045 and to help our customers reach net zero by 2050. Our ambition is to use our services, footprint and propositions to better both people and planet

Bord Gáis Energy are committed to placing equality, diversity, care and respect at the heart of our policies and everyday practices. We encourage everyone to take part in our active employee networks, including the Women’s network, REACH (Race, Ethnicity, & Cultural Heritage) network, Neurodiversity network, and BRÓD, our LGBTQ+ network. We’re proud of the work our networks and allies do to help us promote a culture of inclusion, empowering our colleagues to be themselves and do their best work. Our vision is to employ a diverse mix of people who reflect the societies we work in and the customers we serve, so we welcome applications from people of all backgrounds and perspectives.

Our Flexible First working model empowers our people to find a better balance between home and office working. You can enjoy the convenience of working from home combined with time spent onsite in a way that works for our customers, our business and you. Our office is used as a place to connect and collaborate with colleagues, rather than your default place of work each day.

Here in Bord Gáis Energy we’re helping to create a more sustainable and inclusive future that supports our communities, our planet – and each other. The prevention of family homelessness in Ireland is an area where we believe we can make a real difference and through our partnership with Focus Ireland, we have been working on making this a reality since 2015. We encourage all colleagues to get involved in the partnership, with everyone receiving 2 days’ volunteering leave to participate in initiatives or events supporting Focus Ireland.

Our Values

care | delivery | collaboration | agility | courage