Digital Marketing Coordinator

Walt Disney Studios Motion Picture Marketing is a dynamic, results-driven marketing team responsible for positioning films and streaming content released by Disney (live action), Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, and 20th Century Studios.   This organization oversees the Studios’ global marketing strategy encompassing creative, media, digital, international, promotions, publicity, research, special events, and synergy, and handles some the most valuable film brands and franchises of all time.

A dedicated, dynamic digital marketing coordinator with a passion for social media and a strong understanding of the digital media landscape is needed to work on theatrical and streaming title lifecycle campaigns (global and domestic) across Disney (live action), Walt Disney Animation Studios, Pixar Animation Studios, and 20th Century, as well as select evergreen digital titles. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization, and communication at a very high level.

This position may require some non-traditional working hours (early morning/weekends), light travel and on field level work at events, including premieres, screenings & junkets.

This position supports the Sr. Manager, working in conjunction with the specialist, on the development and execution of comprehensive digital campaigns with the wider team.

Responsibilities:

• Works closely with the Digital Marketing team members to, execute creative, paid media and social tactics based on the overall digital strategy and campaign
• In conjunction with the Specialist, works on posting of all social content for multiple profiles within Facebook, YouTube, Twitter, Instagram, Snapchat and TikTok along with emerging social platforms
• Spearheads select project creative including GIFs (with Tenor and Giphy), original stickers, original emojis, Instagram Effects, Activity Sheets, milestone CRMs.
• Provide creative feedback to select international markets’ digital campaigns, as directed by Director.
• Spearheads select unpaid influencer programs including, but not limited to, experiential event invites, early access to key digital programs, etc.
• Provides search deliverables (files, doc completion) to media team while in-window for active titles.
• Supports Specialist and Sr. Manager in evolution/management of social editorial calendar for all digital platforms and across multiple Disney+, Hulu, theatrical titles, and select animation brand/evergreen content. This includes, but is not limited to writing select campaign copy, and engaging with fans.
• Tracks and distributes campaign assets for debuts and cross promotion opportunities for synergy partners
• Tracks/assists in content approvals for select animation brand/evergreen content.
• Spearheads asset management and deliveries for materials for global debuts and global content for the markets
• Captures and posts select live-event content as defined by the Director for junkets, premieres, etc.
• Manages weekly cross-department campaign tracker in Riley with Digital-specific updates and key information.

Qualifications:

• 1+ year of experience in digital marketing or any related fields – including internships
• Hands-on experience creating/executing successful multi-platform digital marketing/media campaigns
• Strong working knowledge of social media, digital ad inventory and mobile behaviors/opportunities
• Experience with and can create on-the-fly content with the Adobe Creative Suite, specifically Photoshop and Premiere, as well as popular content creation mobile apps (e.g. CapCut, InShot)
• Strong organizational, analytical and problem-solving skills
• Creative copywriting experience and visual design skills

The hiring range for this position in California is $51,200 to $70,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs.

The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world.

The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.