Digital Marketing Associate NYC based

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.

(Join us and reach yours!)

Job Description

The Digital Marketing Associate – New York City, New York role is a dynamic opportunity within Informa’s centralized Campaign Marketing, Strategy and Execution division, responsible for overseeing all aspects of inbound and outbound marketing campaigns for the Technology Markets. The qualified candidate will have experience with email marketing, lead generation, tracking and analysis and will have strong writing skills, an acute attention to detail, and be deadline oriented. Additionally, the candidate will need to have an understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis and marketing automation.

Campaign Marketing (75%)

• Execute and oversee successful marketing campaigns to meet webcast, content syndication, and survey goals
• Manage all aspects of outbound email marketing campaigns, including copywriting, designing HTML, setting deployment strategies, developing QA process and tracking
• Contribute to inbound social media marketing on brand Twitter and LinkedIn pages
• Collaborate with sales, editorial, and project management daily to ensure campaigns run optimally
• Utilize measurement and analytics to deliver against expected business results and key performance targets
• Analyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programs

Reporting (20%)

• Maintain tracking reports for all executed campaigns
• Work within our Project Management Platform to record campaign efforts, hours, program specifics and completion

Other (5%)

• Participates in Informa-led communities and team building groups

Qualifications

Education:

• B.A. – Marketing, English, Communications, Public Relations, Business Administration or similar areas of concentrations

Preferred Experience:

• Understanding of the B2B marketing environment is a PLUS
• Excellent writing and communication skills (copywriting and creative writing is at least 50% of this job)
• HTML experience or familiarity
• Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with Eloqua or similar CRM helpful
• Some familiarity with A/B Testing concepts
• Experience or familiarity with email marketing from set up through deployment
• Knowledge of social media platforms including LinkedIn, Facebook, Twitter for marketing outreach purposes
• Highly organized, strong attention to detail, with the ability to work in a deadline-oriented environment
• Ability to work independently, coordinate multiple priorities, and meet multiple deadlines and high volume with a proactive approach
• Proven ability to work creatively and analytically in a problem-solving environment demonstrating teamwork, innovation and excellence
• A team player with a “can-do” attitude who is eager to learn and grow within the Informa family

• The pay range for this position is $44,625 – $55,000 depending on experience. 

Additional Information

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP – become a shareholder