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Digital Marketing Analyst

  • Job Reference:73645
  • Date Posted:10 May 2024
  • Employer:Marks and Spencer
  • Location:London, UK
  • Workplace:On-Site
  • Specialism:Analytics
  • Job Type: Full Time
  • Applications have closed

Everyone is welcome at M&S. No exceptions. It’s your background, abilities and differences that make you, uniquely you. And when you’re part of M&S, that individuality has the potential to make waves.

About the role

This section tells you all you need to know about the position and its responsibilities, outlining everything we hope to see in a successful candidate.


Our online channels are experiencing incredible growth, which shows no signs of slowing. With an online presence in over 100 markets, are you ready to take our digital customer experiences to the next level as we turbocharge Omnichannel & Online?

You’ll also be joining us at an exciting time, as we have ambitious plans to drive online growth and create outstanding omnichannel experiences for our customers, as part of the wider transformation of M&S. If you thrive in ambiguity, enjoy being part of a problem-solving team, and are excited by changes that improve experiences of colleagues and customers, join us!

All the details

What’s in it for you?

Being a part of M&S is exactly that – becoming a part and playing your part. We’re an inclusive, dynamic, exciting, and always evolving business built on core values.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

  • 20% Colleague discount on most things from furniture, fashion and food.
  • A first-class welcome to M&S with a tailored induction and a wide range of training schemes to help with your learning and development. Having options to progress is something we’re proud of at M&S.
  • Attractive annual bonus, based on company performance and personal objectives.
  • Competitive holiday entitlement with the potential to buy extra holiday days!
  • Amazing perks and discounts via our M&S Choices website. Including GymSave – that offers up to 25% off Gym Memberships and the option to become an M&S Shareholder using our ShareSave & ShareBuy Schemes
  • Charity Volunteer Day – A paid day away from work to support your chosen charity.
  • A very generous Defined Contribution Pension Scheme and Life Assurance
  • Every colleague at M&S has access to a fantastic range of wellbeing support – this includes access to our 24/7 Virtual GP, PAM Assist to support you & your family as well as many other schemes
  • Family friendly policies to support life’s most important milestones, including parental leave & neo-natal

What you’ll do

This is a fantastic opportunity for an accomplished Analyst to join our Online & Omnichannel team. Within this role you will be responsible for evaluating and optimising performance of the various marketing channels across our digital estate. Providing comprehensive and robust analysis of online customer behaviour which will drive both tactical development and strategic focus.

  • Drive in-week marketing optimisations by analysing and interpreting trends and making channel specific recommendations for change.
  • Use multiple platforms, datasets, and tools (SQL Server, Adobe, Power BI) to produce robust marketing insights.
  • Develop key analysis into customer acquisition, customer retention and customer lifetime value, using the insights to drive marketing strategy.
  • Understand latest market trends and interrogate market data to drive M&S strategy and trade performance.
  • Collaborate with internal and external stakeholders to test and optimise marketing activity across Performance Marketing (Paid Search, Paid Social, Affiliates), Brand Marketing and CRM.
  • Translate data into action-oriented insight to deliver a clear story to stakeholders.
  • Drive continuous improvement in Digital Marketing and CRM analytics, leveraging new data sources and techniques to push the technical capabilities of the team.
  • Work as part of a dynamic analytics team to shape the digital analytics data architecture (i.e. best practice, policies and KPI definitions).
  • Champion and embed self-serve practices across the business to enable business users to access and understand key metrics by delivering training and guided analytical support.

Who you are

  • Demonstrable hands-on experience using Adobe Analytics.
  • Strong analytical mind set and skills, specifically demonstrating excellent problem-solving skills.
  • Be able to process data from various sources in an organised and logical manner. Possess excellent presentation skills, with the ability to influence colleagues and cross-functional teams.
  • Self-motivated individual, with excellent communication skills who is keen to learn within a team, with strong organisational skills and attention for detail.
  • Knowledge of Adobe Analytics implementation practices.
  • SQL skills essential.
  • Experience in digital marketing analysis an advantage.

Everyone’s Welcome

M&S is ready to push boundaries to lead the retail industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact.

We’re an in-person business and have core collaboration days in our Support Centre each week. For most teams, this is 3 working days where we come together to collaborate, innovate, and serve our customers brilliantly.

We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.

If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.