Proda logo

Digital Marketer & Copywriter

At PRODA (www.proda.ai), we’re building software to unlock the full potential of real estate data – regardless of the currency, language or country of origin.

Despite being the biggest asset class in the world, the commercial real estate industry relies on Excel and PDFs as the primary means of exchanging data.

These files are frequently inconsistent, inaccurate, and inaccessible, which means that real estate professionals spend a lot of time preparing the data for use.

PRODA automatically captures, standardizes and quality-checks real estate data into a single, clean source of truth. This allows real estate professionals to spend less time prepping data and more time actually using it. The platform helps to speed up the workflow, increase efficiency and allows more accurate financial reporting and decisions.

Founded in 2017 by Charles and Peter, two former real estate finance investment professionals, PRODA is now 48-people strong, and is looking to expand quickly after a successful Series A raise in Q2 2022. PRODA has a strong, globally recognized client base with an even better sales pipeline.

We’re looking for you to join us as we deliver best-in-class software to the commercial real estate market globally.

The Role

PRODA is looking for a content wizard, preferably with experience in the B2B commercial real estate, proptech, fintech or finance marketing. This person will work closely with PRODA’s Head of Marketing, senior leaders, and stakeholders across the company.

The successful candidate will define and execute marketing campaigns that target real estate finance professionals and generate demand for PRODA’s products.

You’ll be used to initiating and executing marketing campaigns from start to finish, covering a range of content assets that include landing pages, blogs, emails, social media posts, newsletters, videos and thought leadership.

In addition to digital campaigns, there’ll be events, other content, and programs to accelerate revenue growth and support client retention.

You’re a natural communicator and storyteller, setting objectives and metrics to improve content, campaigns, and results. You write in clear, simple language that makes users want to click to the next step. Please provide a portfolio of your work.

Responsibilities

  • Build and manage marketing campaigns that support revenue-generation and increase product awareness and uptake in the marketplace.
  • Create new marketing assets such as case studies, blogs, presentations, social media and web content, emails, videos, infographics, and ads that target decision-makers and users.
  • Develop/improve marketing processes that include an editorial calendar, email marketing flows, nurture campaigns, and lead generation/management.
  • Scale up the digital strategy using email, SEO, SEM, advertising and paid social.
  • Support event planning and event execution so that all marketing materials and arrangements are made in time.
  • Help develop standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team.
  • Measure and report on content performance and optimize content based on results.
  • Demonstrate best practices in messaging, grammar, and tone of voice.
  • Work with sales, client success and product team members to ensure that event, partnership, campaigns, and social media marketing efforts align with business goals.

Skills & Qualifications

  • Great writing skills, with the ability to clearly communicate product features, benefits and use cases to customers and prospects. You always think ‘customer first’ and will champion the customer in everything you do. Practical understanding of writing great copy and content mapping to the buyer’s journey.
  • ·A thinker and a doer mindset – happy to simultaneously write and edit content in a variety of formats while keeping the big picture in mind.
  • Very experienced with HubSpot, WordPress and GA4.
  • 3 – 5 years experience in Digital Marketing & Coptwriting
  • A metrics-driven, analytical approach with a focus on outcome and impact.
  • Excellent planning and organizational skills.
  • Preferably a background in B2B commercial real estate, proptech, fintech or finance marketing.
  • An interest in the latest developments in digital marketing.
  • Bonus if you have SEO experience and graphic design skills.

Working at PRODA

As a rapidly growing SaaS business, life at PRODA is fast-paced and collaborative. Our day-to-day work is solving interesting problems using smart technologies, and we pride ourselves on an environment where we can rapidly develop new skills, learn from each other, and truly see the impact of our work.

We believe that our product is transformative, and we work hard to ensure it reaches its potential. Our team is our greatest asset: we are a close-knit group who pull together to achieve our goals, but we also have fun!

Further to a strong team environment, working at PRODA offers the following amenities:

  • Flexible Hybrid working options
  • Private offices at workingfrom.thehoxton.com/london-southwark/ : Smart common areas + Unlimited drinks, Rooftop bar + Yoga & wellness classes, 32 Blackfriars Road, London, SE1 9PB.
  • Full zero-excess Private Health Insurance: Includes Couple and Family plans, Includes Opticians and Dentist cashback
  • Generous Pension Schemes well beyond requirements
  • Individual Professional Development Budget + Learning Sessions
  • Regular Social Activities and Events

PRODA treats people fairly. We are an equal opportunities employer and view all applications equally, regardless of gender, colour, ethnic background, religion, disability, age, sexual orientation, gender reassignment or marital/family status.