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Digital Commerce Search Marketing Specialist

  • Job Reference:309495
  • Date Posted:3 June 2024
  • Employer:PepsiCo
  • Location:New York, NY, USA
  • Workplace:On-Site
  • Specialism:eCommerce / PPC
  • Job Type: Full Time
  • Salary:$65,000 - $132,500 USD / Year

This high-visibility position will support Search marketing streams for our Digital Commerce business and will be responsible for executing and optimizing paid search campaigns. You will partner with business stakeholders (marketing & sales), media agencies, and data science teams to design and execute best in class search marketing program, report on key metrics to demonstrate how the channel is driving customer and business value, and help build reporting solutions that help stakeholders understand effectiveness of the channel and what can be done to improve business results to drive growth. Your work will be critical to help improve the value driven through Digital Commerce platforms by growing the business at places where there is tangible value and scaling back in specific pockets to drive efficiency.

Responsibilities

Campaign execution:

  • Create & execute paid search campaigns across multiple retailer platforms and Pepsico brands
  • Track to paid search budgets by platform by brand, analyze campaign data to achieve business goals
  • Optimize campaigns at regular cadence to hit key KPIs
  • Identify test and learn opportunities and lead test execution

Campaign planning:

  • Conduct estimation for annual and monthly budgets
  • Ensure deployment of best practices across all paid search activities
  • Proactively seek out new opportunities to grow search campaigns via new ad groups, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion

Reporting and optimization:

  • Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
  • Liaise with cross functional teams (Sales, Marketing, DTX, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
  • Test and measure automation capabilities and include results on a quarterly basis

Compensation & Benefits:

•The expected compensation range for this position is between $65,000 – $132,500 based on a full-time schedule.

• Location, confirmed job-related skills and experience will be considered in setting actual starting salary.

• A business development incentive equity may be awarded based on eligibility and performance.

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.

• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

  • Ability to communicate, collaborate effectively at various levels of the organization
  • Strong critical thinking and problem solving skills
  • Results-oriented strategic thinker who demonstrates a bias for action with a can-do approach
  • Team player with the ability to excel in an agile, collaborative, ambiguous environment
  • Ability to multitask and handle other duties as assigned
  • Proven fiduciary responsibility/ease of management for large scale budgets 

Minimum Qualifications

  • Prior experience with retailer search platforms like Criteo, Amazon search (AMS) preferred. Google AdWords experience a plus
  • Experience with within an agency environment preferred
  • Expertise with Microsoft Excel, Word, and PowerPoint is required
  • 4+ years’ experience in running paid search campaigns
  • Prior experience with CPG companies preferred

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity