Digital Analyst

Greenpeace is an international campaigning organisation with 26 offices around the world. Our vision is a greener, healthier and more peaceful planet. We bring about change by investigating, documenting and exposing the causes of environmental destruction. And we take peaceful direct action to protect our Earth and promote solutions for a green, peaceful and more equitable future.

This is a chance to demonstrate your expert grasp of digital analytics, using your creativity and problem-solving skills to generate insight that will improve the effectiveness of our digital campaigning, fundraising and organising strategies.

This is an opportunity to use your experience of working with digital teams to develop analysis and reporting that enhances understanding of audience behaviour and content performance across multiple digital channels, with a strong focus on web and social media. Building relationships throughout the organisation, you’ll be translating requirements into deliverable outputs and telling the story behind our data in a captivating, easy-to-understand manner.

The role will involve building and maintaining reports and dashboards that support colleagues to track and analyse performance using meaningful KPIs connected to our strategic goals. You’ll also be responsible for maintaining and optimising GA4 and Google Tag Manager and making ongoing improvements to our web analytics set-up.

Location: Islington, London. Our hybrid working model enables us to enjoy the benefits of both office based and remote working. We ask that staff work from the office in Islington 40% of their time, with 20% required as a minimum. Reasonable adjustments as well as specific office based needs will be considered for those with long term health conditions and disabilities.

Requirements

You’ll have:

• Proven ability to draw out the ‘why’ behind analysis and reporting requests in order to maximise the usefulness of the analysis you produce.
• Expertise in creating reports and dashboards for users with different levels of data literacy, and in ensuring these reports and dashboards are used effectively.
• Strong written and verbal data storytelling skills, with the ability to share analysis in a way that feels accessible and actionable to non-technical colleagues.
• Strong working knowledge of social media and associated analytics tools, as well as native reporting platforms of social networks.
• Expertise with Google Analytics and Google Tag Manager, with experience deploying both in a highly developed digital context.
• Commitment to anti-racist and inclusive ways of working and an understanding of why that is important, with a proven commitment to an inclusive and supportive team culture.

We give you:  You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply. The role is based in our London office. As we progress to a hybrid working model, you may have flexibility to work from home, but you will need to commute into our Islington head office on a regular basis.

Our commitment to diversity: Greenpeace UK is committed to providing equal opportunities for everyone regardless of their background. We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this. We are particularly keen to receive applications from people of colour; people with disabilities; people who identify as being LGBTQIA; people who have a mental health condition; and people who identify as working class now or in the past. Greenpeace UK is an inclusive and diversity-friendly employer.

We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law.