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CRM Marketing Executive

  • Job Reference:230002QD
  • Date Posted:
  • Recruiter:Sainsbury's
  • Job Type: Full Time
  • This position has been filled

As a CRM and Loyalty team, we develop highly personalised customer centric campaigns through the innovative use of channels and data to drive valuable relationships with our customers and our brands.

This role within the CRM team focuses on our Food Digital Propositions across Sainsbury’s.

As a CRM Marketing Executive, you’ll:

  • Understand the strategy and drive the scoping and implementation of customer communication programmes to successfully deliver against campaign KPIs.
  • Deliver programmes across multiple channels, adopting a test and learn approach to optimise and refine customer communications including channel strategy, audience, offer mechanics.
  • Work very closely with the Analytics team, so together we understand our customers and their needs, in order to deliver personalised and relevant campaigns. Monitor and report on performance of campaigns, using this analysis to take action and apply learnings to future activity.
  • Work collaboratively with all relevant agencies and internal teams to brief, build and execute plans (including creative and data selections) across all channels. Ensuring all activity is delivered accurately to agreed process, on time, on budget, aligns with key events in the customer plan and meets quality standards, in accordance with Sainsbury’s brand guidelines and governance processes. Develop best in class creative which resonates with our customers.
  • Liaise with others across the CRM & Loyalty team and beyond to ensure good air traffic control and clash management of our activity so we deliver customer centric, commercially successful activity.
  • Present campaign plans and performance learnings to stakeholders in relevant forums, generating support and understanding around the business.
  • Manage cost budgets, working in line with our financial reporting processes.

Our CRM team would love to see

  • Passion and knowledge/experience of CRM programme design and end-to-end delivery of direct marketing campaigns from strategy scoping to brief to deployment to post campaign analysis
  • Use of initiative, curiosity and keen to learn – with an enthusiasm to drive programmes forward, adopt a test and learn mindset and explore new ideas.
  • Strong creative and communication skills – understanding proposition development, content strategy, creative development, channel integration and use of brand guidelines
  • Excellent project management skills, keen eye for detail and ability to juggle multiple campaigns and deadlines simultaneously and prioritise workload effectively.
  • Strong relationship building and influencing skills, demonstrating being a team player and developing excellent ways of working with cross-functional teams. Able to clearly communicate results and learnings in a way that makes complex information easy for all stakeholders to understand.
  • Good commercial acumen, confident with data and an understanding of campaign analytics, allowing confident and accurate budget management and challenge of analytics and financials.