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Conversion Rate Optimisation (CRO) Specialist

  • Date Posted:
  • Recruiter:UNICEF
  • Location:London, UK
  • Workplace:Hybrid Working
  • Specialism:Analytics / PPC / SEO
  • Job Type: Full Time
  • Salary:£42,000 GBP / Year
  • Applications have closed

UNICEF ensures more of the world’s children are vaccinated, educated and protected than any other organisation. We have done more to influence laws and policies to help protect children than anyone else. We get things done. And we’re not going to stop until the world is a safe place for all our children.

This is an exciting opportunity to join the UK Committee for UNICEF (UNICEF UK) as our Conversion Rate Optimisation (CRO) Specialist to lead and grow our web experimentation strategy.

You will work closely with our Marketing and Digital teams to develop the CRO programme, spanning research, analysis, test ideation, implementation, and reporting.

We are looking for an experienced CRO specialist with a background in planning and running website optimisation projects, leveraging site and audience data to draw insights, and using relevant A/B testing methods and tools.

This job comes with the title “Marketing Manager (CRO Specialist)”, but in the role you will be working expertly as our CRO specialist.

Act now and visit the website via the apply button to apply online.

Closing date: 5pm, Thursday 22 June 2023.

Interview date: Thursday 13/Friday 14 June 2023 via video conferencing (MS Teams).

In return, we offer:

  • excellent pay and benefits (including flexible working, generous annual leave and pension, big brand discounts and wellbeing tools)
  • outstanding training and learning opportunities and the support to flourish in your role
  • impressive open plan office space and facilities on the Queen Elizabeth Olympic Park
  • an open culture and workplace with colleagues who share our values, enjoy their work and are motivated to do their utmost for children.
  • the opportunity to work in a leading children’s organisation making a difference to children around the world.

Our application process: We use a system called “Applied” that anonymises your responses and focuses on your actual skills that are relevant to this role. This benefits you by giving you a greater chance of expressing your skills in this objective selection process.

We are gradually moving back to our offices on the Queen Elizabeth Olympic Park in Stratford, East London and we anticipate most colleagues will work one or two days a week in the office and the rest of the time from home.  We will happily discuss other flexible options to suit your circumstances.

We particularly welcome applications from black, Asian and minority ethnic candidates, LGBTQ+ candidates, disabled candidates, and from men, because we would like to increase the representation of these groups at this level at UNICEF UK. We want to do this because we know greater diversity will lead to even greater results for children.

UNICEF UK promotes equality, diversity and inclusion in our workplace. We make employment decisions by matching business needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.

We welcome a conversation about your flexible working requirements, personal growth, and promoting a workplace where you can be yourself and achieve success based only on your merit.

The successful candidate will be required to apply for a criminal records check. A criminal record will not necessarily bar you from working with us. This will depend on the nature of the role and the circumstances of your offences.

We only accept online applications as this saves us money, making more funds available for us to help ensure children’s rights.

If you require support in completing the online form or an application form in an alternative format, please contact Supporter Care on 0300 330 5580 during office hours.

If you do not hear from us within 14 days of the closing date, please assume your application has been unsuccessful on this occasion. Please note that we only provide feedback to shortlisted candidates.