Content Strategist and Writer

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the role:

We are looking for a motivated, multi-skilled Content Strategist and Writer with B2B experience to join our in-house creative team. Supporting the SMB marketing team, you will be responsible for developing brand and product messaging alongside stakeholders, as well as ideation on campaign concepts, and long and short-form copywriting, from ad copy to case studies. This role requires a merchant-marketing mindset to win new business by building compelling content that differentiates the value to merchants.

For this role, you should have a deep understanding of B2B marketing, able to tailor your thinking to varied personas and markets, and translate the complexity of payments into a customer-centric story. As part of a global brand, you’ll be working with teammates and stakeholders in various timezones across the US and Europe. 

What you will be doing: 

• Working in close collaboration with the client, both in your day-to-day team and with stakeholders across the business.
• Multi-platform, high-quality copywriting across platforms and formats including CRM, social, paid digital media, .com, video, in-app and OOH.
• Developing insight-led, merchant-first strategy, from product key messages to communication concepts.
• Evaluating work developed by other teams, making recommendations to create best-in-class content.
• Championing a merchant-first perspective across all touchpoints, drawing on insights to create powerful storytelling that connects audience painpoints to brand solutions.
• Analysing past results and implementing findings on current projects, identifying opportunities to enhance our work.
• Developing a deep understanding of target audiences, and the client’s marketing strategy to deliver high-quality results that have an instant, positive impact on the consumer, promoting the product/brand.  

What you need to be great in this role: 

• A broad understanding of all digital channels and how they work in a B2B context, including SEO, PPC, content marketing, social media, email marketing and web.
• Analytical thinker with a track record of creating strong, research-led strategy and concepts that are rich in insight and connect across touchpoints.
• Confident contributing ideas and opinions, and eloquent and persuasive in selling them in.
• An understanding of products/techonologies in payments & banking, and previous experience in the fintech sector.
• Experience engaging with audiences, sifting through testimonials and interviews to create strong brand storytelling.
• Strong client liaison with a proven track record of developing strong client relationships.
• Ability to work independently, organising and prioritising workloads to manage your time efficiently.

About OLIVER:

OLIVER believes that agencies work better inside a brand’s organization – delivering more effective work at the speed and flexibility required to drive modern businesses forward. Using our unique methodology, and supported by bespoke technology, we design, build, and operate specialist, custom creative ecosystem with our clients. We believe that proximity enables better collaboration, leading to better marketing solutions.

Established in 2004, our model is now driven by nearly 3,000 people worldwide, working across more than 200 custom creative ecosystems in over 25 countries. We are the undisputed leader in our space, which means we carry the responsibility and humility that comes with breaking new ground, continually evolving one of the most transformative agency models in history.

People who join OLIVER come to us from all stages of their careers, from entry-level to agency veteran.  They find a culture of entrepreneurism, direct and meaningful client impact, deep collaboration across offices and teams, and frankly, a bit of the unknown. If you’re most comfortable in safe, predictable environments, OLIVER may not be for you.

That said, we will also give you the support, tools, feedback, and recognition to be your best – we want you to achieve what you strive for. The opportunities for growth are as wide as you can make them.

Our Values and how to live them  

• Ambition. You look for opportunities to deliver greater value to those around you
• Imagination. You identify a range of solutions to problems
• Inspiration. You lead by example and encourage others
• Inclusion. You are actively pro-inclusive and anti-racist across our community, clients and creations
• Learning. You have excellent listening skills that helps you to learn from our clients and those around you
• Results. You accept responsibility for your action

We’ve set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All suitable applicants shall be considered for employment without regard to race, ethnicity, religion, gender identity, sexual orientation, age, neurodiversity, disability status, or any other characteristic protected by local laws.

Inside Ideas Group and its affiliates and subsidiaries have an internal recruitment department. IIG does not accept unsolicited resumes from any source other than directly from a candidate.