- Date Posted:
- Location:Toronto, Canada
- Specialism:Content Marketing
- Job Type: Full Time
We have a lot to be proud of at Tipalti. We are a company that has redefined the way businesses manage their financial operations. In a world where financial complexity is increasing at an unprecedented rate, Tipalti offers a beacon of simplicity and efficiency. As a leader in the FinTech industry we are not just a company; we are a catalyst for change in the financial landscape, and a place where individuals can truly thrive in their careers.
At Tipalti our teams are given the freedom to dream, experiment and create solutions that make a real impact on the financial world. We bring together talented, dedicated, and knowledgeable colleagues from diverse backgrounds to deliver top-notch client service in a highly collaborative work environment. Tipalti’s culture fosters teamwork, open communication, and the exchange of diverse perspectives. We value everyone’s unique talents and encourage a spirit of inclusivity and provide our employees with continuous learning opportunities, mentorship programs and a clear path for career advancement. Being a part of Tipalti means you aren’t just working for a company; you are a part of a community of innovators, dreamers, and change-makers. The future of finance is bright, and the opportunities are limitless. Together, we can redefine the financial world.
We are seeking a dynamic and strategic Director of Content Marketing to join our fast-growing FinTech B2B SaaS startup. Reporting to the Head of Corporate Marketing, you will be responsible for spearheading our full-funnel content strategy across marketing, including demand gen, website, blog, social, research, and thought leadership. In this role, you will lead a talented team responsible for thought leadership content, copywriting, web publishing, and web content as well as collaborating with content-producing colleagues across the marketing organization. Your expertise in corporate storytelling will be pivotal in bringing our brand to life through compelling content experiences.
This is a hybrid position and requires you to be in office Monday, Tuesday and Thursday.
- Comprehensive Content Strategy:
- Create and execute a cross-platform persuasive content strategy that influences audiences throughout various stages of the buying journey, ultimately driving product purchases.
- Collaborate with Web, Inbound, Product Marketing, Demand Gen, Partner and Industry teams to build a web content strategy and publishing processes, ensuring a seamless user journey based on persona-based segmentation.
- Provide insights and guidance on innovative content strategies that drive awareness, engagement, and pipeline growth.
- Maintain Tipalti messaging framework and socialize within Marketing and Sales to gain alignment and adoption.
- Thought Leadership and Next-Generation Content Marketing:
- Establish and maintain strong relationships with executives, thought leaders, and subject matter experts across the organization to source impactful content ideas.
- Develop a clear vision and distinctive POV for next-generation content marketing in the B2B SaaS industry, including content planning, prioritization, development, and team management.
- Editorial Calendar and Content Planning:
- Lead the development and management of a quarterly and annual editorial calendar, ensuring visibility and alignment among all stakeholders.
- Define content roles and governance within the editorial calendar to optimize content creation and distribution.
- Data-Driven Content Optimization:
- Utilize data and analytics to define key performance metrics and continuously refine the content strategy based on data-driven insights.
- Leverage data from multiple sources to create relevant and engaging content across various channels.
- Team Leadership and Development:
- Manage and inspire a high-performing content team, fostering creativity, collaboration, and innovation.
- Coach team members to grow professionally and drive success in their respective roles.
- Experience and Expertise:
- 8-10 years of proven experience in driving successful, scalable, and high-impact content strategies within fast-growing B2B technology companies.
- A digital native with a deep understanding of digital customer journeys and the ability to build brand relevance through content optimization and compelling experiences
- Demonstrated ability to transform ideas into compelling story arcs that resonate with the target audience.
- Data-Driven and Collaborative Approach:
- Strong acumen in analyzing data from various sources to inform content decisions and optimize performance.
- Exceptional cross-functional collaboration and influencing skills, with a track record of building productive partnerships across teams.
- Leadership and Management:
- Experience in building, coaching, and motivating high-performing teams, fostering a culture of creativity and excellence.
- Adept at setting and measuring key performance metrics for content and driving continuous improvement.
- Innovative Mindset:
- Proven ability to push boundaries and challenge conventional content marketing approaches, constantly seeking new and innovative strategies.