Content Marketing Director

We have a lot to be proud of at Tipalti. We are a company that has redefined the way businesses manage their financial operations. In a world where financial complexity is increasing at an unprecedented rate, Tipalti offers a beacon of simplicity and efficiency. As a leader in the FinTech industry we are not just a company; we are a catalyst for change in the financial landscape, and a place where individuals can truly thrive in their careers.

At Tipalti our teams are given the freedom to dream, experiment and create solutions that make a real impact on the financial world.  We bring together talented, dedicated, and knowledgeable colleagues from diverse backgrounds to deliver top-notch client service in a highly collaborative work environment. Tipalti’s culture fosters teamwork, open communication, and the exchange of diverse perspectives. We value everyone’s unique talents and encourage a spirit of inclusivity and provide our employees with continuous learning opportunities, mentorship programs and a clear path for career advancement.  Being a part of Tipalti means you aren’t just working for a company; you are a part of a community of innovators, dreamers, and change-makers. The future of finance is bright, and the opportunities are limitless. Together, we can redefine the financial world.

Position Summary

We are seeking a dynamic and strategic Director of Content Marketing to join our fast-growing FinTech B2B SaaS startup. Reporting to the Head of Corporate Marketing, you will be responsible for spearheading our full-funnel content strategy across marketing, including demand gen, website, blog, social, research, and thought leadership. In this role, you will lead a talented team responsible for thought leadership content, copywriting, web publishing, and web content as well as collaborating with content-producing colleagues across the marketing organization. Your expertise in corporate storytelling will be pivotal in bringing our brand to life through compelling content experiences.

This is a hybrid position and requires you to be in office Monday, Tuesday and Thursday.

Responsibilities:

• Comprehensive Content Strategy:
  • Create and execute a cross-platform persuasive content strategy that influences audiences throughout various stages of the buying journey, ultimately driving product purchases.
  • Collaborate with Web, Inbound, Product Marketing, Demand Gen, Partner and Industry teams to build a web content strategy and publishing processes, ensuring a seamless user journey based on persona-based segmentation.
  • Provide insights and guidance on innovative content strategies that drive awareness, engagement, and pipeline growth.
  • Maintain Tipalti messaging framework and socialize within Marketing and Sales to gain alignment and adoption.
• Thought Leadership and Next-Generation Content Marketing:
  • Establish and maintain strong relationships with executives, thought leaders, and subject matter experts across the organization to source impactful content ideas.
  • Develop a clear vision and distinctive POV for next-generation content marketing in the B2B SaaS industry, including content planning, prioritization, development, and team management.
• Editorial Calendar and Content Planning:
  • Lead the development and management of a quarterly and annual editorial calendar, ensuring visibility and alignment among all stakeholders.
  • Define content roles and governance within the editorial calendar to optimize content creation and distribution.
• Data-Driven Content Optimization:
  • Utilize data and analytics to define key performance metrics and continuously refine the content strategy based on data-driven insights.
  • Leverage data from multiple sources to create relevant and engaging content across various channels.
• Team Leadership and Development:
  • Manage and inspire a high-performing content team, fostering creativity, collaboration, and innovation.
  • Coach team members to grow professionally and drive success in their respective roles.

Qualifications:

• Experience and Expertise:
  • 8-10 years of proven experience in driving successful, scalable, and high-impact content strategies within fast-growing B2B technology companies.
  • A digital native with a deep understanding of digital customer journeys and the ability to build brand relevance through content optimization and compelling experiences
  • Demonstrated ability to transform ideas into compelling story arcs that resonate with the target audience.
• Data-Driven and Collaborative Approach:
  • Strong acumen in analyzing data from various sources to inform content decisions and optimize performance.
  • Exceptional cross-functional collaboration and influencing skills, with a track record of building productive partnerships across teams.
• Leadership and Management:
  • Experience in building, coaching, and motivating high-performing teams, fostering a culture of creativity and excellence.
  • Adept at setting and measuring key performance metrics for content and driving continuous improvement.
• Innovative Mindset:
  • Proven ability to push boundaries and challenge conventional content marketing approaches, constantly seeking new and innovative strategies.