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Content Marketing Director

  • Date Posted:
  • Recruiter:Tipalti
  • Location:Toronto, Canada
  • Workplace:Hybrid
  • Specialism:Content Marketing
  • Job Type: Full Time

We have a lot to be proud of at Tipalti. We are a company that has redefined the way businesses manage their financial operations. In a world where financial complexity is increasing at an unprecedented rate, Tipalti offers a beacon of simplicity and efficiency. As a leader in the FinTech industry we are not just a company; we are a catalyst for change in the financial landscape, and a place where individuals can truly thrive in their careers.

At Tipalti our teams are given the freedom to dream, experiment and create solutions that make a real impact on the financial world.  We bring together talented, dedicated, and knowledgeable colleagues from diverse backgrounds to deliver top-notch client service in a highly collaborative work environment. Tipalti’s culture fosters teamwork, open communication, and the exchange of diverse perspectives. We value everyone’s unique talents and encourage a spirit of inclusivity and provide our employees with continuous learning opportunities, mentorship programs and a clear path for career advancement.  Being a part of Tipalti means you aren’t just working for a company; you are a part of a community of innovators, dreamers, and change-makers. The future of finance is bright, and the opportunities are limitless. Together, we can redefine the financial world.

Position Summary

We are seeking a dynamic and strategic Director of Content Marketing to join our fast-growing FinTech B2B SaaS startup. Reporting to the Head of Corporate Marketing, you will be responsible for spearheading our full-funnel content strategy across marketing, including demand gen, website, blog, social, research, and thought leadership. In this role, you will lead a talented team responsible for thought leadership content, copywriting, web publishing, and web content as well as collaborating with content-producing colleagues across the marketing organization. Your expertise in corporate storytelling will be pivotal in bringing our brand to life through compelling content experiences.

This is a hybrid position and requires you to be in office Monday, Tuesday and Thursday.


  • Comprehensive Content Strategy:
    • Create and execute a cross-platform persuasive content strategy that influences audiences throughout various stages of the buying journey, ultimately driving product purchases.
    • Collaborate with Web, Inbound, Product Marketing, Demand Gen, Partner and Industry teams to build a web content strategy and publishing processes, ensuring a seamless user journey based on persona-based segmentation.
    • Provide insights and guidance on innovative content strategies that drive awareness, engagement, and pipeline growth.
    • Maintain Tipalti messaging framework and socialize within Marketing and Sales to gain alignment and adoption.
  • Thought Leadership and Next-Generation Content Marketing:
    • Establish and maintain strong relationships with executives, thought leaders, and subject matter experts across the organization to source impactful content ideas.
    • Develop a clear vision and distinctive POV for next-generation content marketing in the B2B SaaS industry, including content planning, prioritization, development, and team management.
  • Editorial Calendar and Content Planning:
    • Lead the development and management of a quarterly and annual editorial calendar, ensuring visibility and alignment among all stakeholders.
    • Define content roles and governance within the editorial calendar to optimize content creation and distribution.
  • Data-Driven Content Optimization:
    • Utilize data and analytics to define key performance metrics and continuously refine the content strategy based on data-driven insights.
    • Leverage data from multiple sources to create relevant and engaging content across various channels.
  • Team Leadership and Development:
    • Manage and inspire a high-performing content team, fostering creativity, collaboration, and innovation.
    • Coach team members to grow professionally and drive success in their respective roles.



  • Experience and Expertise:
    • 8-10 years of proven experience in driving successful, scalable, and high-impact content strategies within fast-growing B2B technology companies.
    • A digital native with a deep understanding of digital customer journeys and the ability to build brand relevance through content optimization and compelling experiences
    • Demonstrated ability to transform ideas into compelling story arcs that resonate with the target audience.
  • Data-Driven and Collaborative Approach:
    • Strong acumen in analyzing data from various sources to inform content decisions and optimize performance.
    • Exceptional cross-functional collaboration and influencing skills, with a track record of building productive partnerships across teams.
  • Leadership and Management:
    • Experience in building, coaching, and motivating high-performing teams, fostering a culture of creativity and excellence.
    • Adept at setting and measuring key performance metrics for content and driving continuous improvement.
  • Innovative Mindset:
    • Proven ability to push boundaries and challenge conventional content marketing approaches, constantly seeking new and innovative strategies.