Chief Marketing Officer

The Chief Marketing Officer will build and lead a comprehensive, integrated program that includes communications, marketing, and brand strategy for a 50-year-old New York City institution that brings sports and fitness to a broad range of New Yorkers, at all levels of engagement and competitiveness.

The Chief Marketing Officer will design impactful marketing strategies that communicate authentically while leveraging social media platforms and emerging technology in unconventional ways. The Chief Marketing Officer will demonstrate a propensity for understanding Asphalt Green’s mission and culture, and promoting its people, values, and purpose. Through the application of creativity, strategic design, and data-driven decisions, the Chief Marketing Officer will drive growth and orchestrate targeted messaging across media in a manner that will resonate with the Asphalt Green community.

Reporting Relationships

The Chief Marketing Officer will report to the Chief Executive Officer, Jordan Brackett. The Chief Marketing Officer will serve on the Chief Executive Officer’s Senior Executive Team which includes the Chief Administrative Officer, Chief Development Officer, Chief Financial Officer, and Chief Operating Officer.

Responsibilities

The Chief Marketing Officer will:

• Conceive of and implement a high-performing strategic communications plan that is innovative and progressive, including messaging that extends across all media and vehicles in ways that appropriately support and reflect the mission, goals, and objectives of Asphalt Green
• Build a culture of collaboration across the organization on communications and marketing programs, set goals and measures to define success, and foster teamwork and collaboration
• Lead the effort to ensure that the organization’s brand messages and standards are communicated and consistently implemented
• Set ambitious goals to build the organization’s reputation and brand in targeted markets, and convey Asphalt Green’s story in a way that broadens the organization’s reach to a more diverse audience
• Build and oversee a team responsible for the creation of a full range of content designed to elevate and reinforce Asphalt Green’s reputation and profile
• Oversee website performance and optimization
• Utilize both qualitative and quantitative methods to maximize marketing effectiveness
• Build the Asphalt Green brand and look, developing consistent branding across programs and facilities including externally and internally
• Navigate crisis communications as needed
• Guide and support the Chief Executive Officer in his capacity as the organization’s chief spokesperson and support other key leaders by ensuring that they are well briefed on key issues and appropriately involved in communications and marketing activities.

Preferred Competencies and Qualifications

Asphalt Green seeks a Chief Marketing Officer with:

• A commitment to the mission of Asphalt Green—to provide access to sports and fitness opportunities for all New Yorkers and to foster a love for physical activity in underserved areas
• Experience leading marketing and communications efforts, working with leadership and colleagues to move an organization forward
• A track record of building brand strategy and key messaging across platforms, including social media
• Exceptional writing ability, interpersonal communication skills, and facility to evaluate a range of creative work—from text to graphic design to video
• Cultural competency and sensitivity, as well as an ability to understand, respect, adapt to, and accept diverse cultural contexts and viewpoints
• The ability to take the initiative, lead others, think strategically, and collaborate toward productive outcomes
• The ability to build trust and consensus and manage change in a growing organization
• The ability to quickly understand Asphalt Green’s unique culture and mission and shape the organization’s story in ways that resonate with all Asphalt Green stakeholders
• The ability to manage creative professionals as well as the financial management of marketing, branding, and communications operation
• Mastery of the analytical tools used to determine the effectiveness of marketing programs and an ability to communicate the ROI of such work to leadership
• An orientation as a team player and leader with strong management skills
• Highly refined organizational, analytical, and project management skills
• Confidence and adaptability and ease shifting between immediate needs and longer-term strategic goals

A bachelor’s degree or an equivalent combination of education and experience is required for this position as is at least seven years of relevant experience in roles with increasing levels of responsibility.

Salary and Benefits

The salary range for this position is $180,000 to $210,000 annually. Asphalt Green offers a comprehensive benefits package. It also encourages its team to take advantage of Asphalt Green’s expertise and its facilities. Current and past executive team members include elite and beginner triathletes, marathon runners, martial arts enthusiasts, and Masters swimmers.

Location

This position is located in New York City. Asphalt Green has locations on the Upper East Side and Battery Park City in lower Manhattan.

Application Instructions

All applications must be accompanied by a cover letter and résumé. Cover letters should be responsive to the mission of Asphalt Green as well as the responsibilities and qualifications stated in the prospectus. Review of applications will begin immediately and continue until the successful candidate has been selected.