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Associate Director, Marketing Analytics

  • Job Reference:R23027
  • Date Posted:19 April 2024
  • Employer:Chewy
  • Location:Boston, MA, USA
  • Workplace:On-Site
  • Specialism:Analytics / eCommerce / Paid Media
  • Job Type: Full Time
  • Applications have closed

Chewy is seeking a highly motivated, data driven, and strategic AD, Performance Marketing Strategy + Analytics to join our Performance Marketing team in Boston, MA to drive cross-channel investment strategy and supporting analyses in a dedicated sub-function rolling up to the head of Performance Marketing.

This team inputs across a critical set of cross-functional deliverables managing the allocation of multi-hundred-million-dollar budgets goaled against our active customer targets.

You will partner with senior leaders across channel teams, marketing science, finance, and business analytics groups.

You will drive initiatives that provide insights used for programmatic bid optimization and full-funnel optimization of media campaigns, but also to train advanced internal media measurement solutions, like media mix models (MMM) and LTV models.

Your team will produce and manage executive and channel level pacing documents, performance dashboards, cross-channel planning and lookback documents, and budget reconciliation to inform stakeholders spanning marketing, business, and senior leadership. You will drive strategic cross-channel testing that answers critical questions about our investment strategy and our conversion funnel, ultimately fueling our growth.

The ideal candidate is customer obsessed, organized, detail-oriented, analytical, and thrives in a fast-paced environment with adaptability to change. This role sits within our high-performing, data-driven, goal-obsessed Performance Marketing team that works collaboratively across analytics and product teams, reporting to the Head of Performance Marketing.

What you’ll do:

  • Manage Performance Marketing analyst(s) supporting dedicated business-unit focused processes and enterprise focused Performance Marketing goals
  • Partner with marketing and business leaders to optimize the conversion funnel, with targeted media recommendations, insights that lead to testing hypotheses, and test design that will produce scalable learnings across the portfolio of channels influencing site and app traffic.
  • Partner with channel leads and marketing science teams to design structured A/B and multivariate testing to drive the investment strategy. Help develop incrementality testing methodology to prove out impact on our goals with and without last touch attribution fidelity.
  • Develop and evaluate digital marketing forecasts and produce regular reporting views to track performance cross-channel, monitor pace of overall marketing budget, and help marketers understand and control the inputs driving the outputs of their Produce written insights that will help us demonstrate to the business how we will optimize our strategy over time.
  • Conduct exploratory analysis of paid media campaign performance using both front end ad platform and back end data tables, proactively suggesting opportunities that will improve media performance
  • Leverage dedicated and shared resources internally and externally to produce scalable and automated reporting views that help to drive the full funnel marketing investment strategy.
  • Manage cross-functional ad hoc intake from marketing leaders, marketing channels, and senior leadership. Juggle multiple projects (including ad hoc asks) and prioritize time while working in a dynamic, fast-paced, and growing organization. Assign work and manage a pipeline of initiatives.

What you’ll need:

  • 8+ years of experience in digital marketing analytical role or Ecomm analytics role, with expertise in web and app analytics environments and tools either at agency or client side. 3+ years people leadership.
  • Demonstrated channel expertise and understanding of digital marketing ecosystem, though direct campaign management experience not required
  • Full-funnel measurement experience across attributable and non-attributable conversion actions
  • Proficiency in ongoing structured testing and analysis of channel interplay and incrementality, and roadmap management
  • Strong examples demonstrating ownership of business comms and written updates that utilize performance data exports to produce strategic insights driving media optimization
  • Hands-on analytical background with proficiency in SQL and working with large data sets.
  • Bachelor’s degree in statistics, economics, mathematics, marketing, or related field
  • Ability to adapt to real-time data inputs and information and prioritize according to business impact.
  • An attitude that strives to deliver constant improvements to marketing campaigns