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Associate Director, Growth Analytics

  • Date Posted:
  • Employer:HelloFresh
  • Location:New York, NY, USA
  • Workplace:On-Site
  • Specialism:Analytics
  • Job Type: Full Time
  • Salary:$154,000 - $205,000 USD / Year
  • Applications have closed

As the Associate Director of Growth Analytics with HelloFresh, you will help drive growth through the creation of deep marketing performance insights for HelloFresh North America. Your team will solve challenging data problems using our extensive first and third party data, conduct advanced analysis, provide professional grade dashboarding, and work with leadership and business teams to drive value from insights.

You would be joining a close-knit team of friendly and enthusiastic data scientists, engineers and analysts. A great opportunity to continue your professional development and collaborate closely with other thought leaders.

You will…

  • Provide leadership and professional development to a team of analysts focused on driving marketing performance through advanced analysis and strategic insights
  • Serve as the analytics owner for the growth marketing team. Collaborate with stakeholders and partners within the data organization drive analytical projects including channel mix optimization, targeting strategies, testing, performance analysis, and reporting solutions
  • Lead data driven marketing investment guidance and best practice; applying techniques such as Media Mix Modelling and incrementality testing
  • Spearhead data-driven approaches to optimizing customer acquisition marketing activities
  • Forecast business performance, assist marketing teams with budget planning, and play an active role in investment steering
  • Oversee the development and application of predictive data models, utilizing both internal and third-party data – and demonstrating the business value of such models
  • Conceptualize and implement dashboarding and visualization to enable self-service for stakeholders, from channel managers to C-suite level executives
  • Analyze the effectiveness of marketing strategies across both online and offline channels to provide concrete recommendations to increase efficacy

You are…

  • Results-oriented – You love transforming data into meaningful outcomes
  • Intellectually curious – You love to understand why things are the way they are, how things work, and challenge the status quo
  • A team player – You favor team victories over individual success
  • A critical thinker – You use logic to identify opportunities, evaluate alternatives, and synthesize and present critical information to solve complex problems

You have…

  • A BS/MS or equivalent in business, computer science, mathematics, economics, statistics, engineering, or a relevant science
  • A clear understanding of multivariate experimentation design and methodology required
  • Able to expertly balance technical skills (SQL, Tableau, Sheets, Python), applied statistics (test design & measurement), and subscription-based growth metrics (CAC, CVR, LTV) with deep growth marketing experience
  • Previous experience managing an analytical team required
  • Advanced SQL experience required
  • Experience with using Python for data transformation and analysis preferred
  • Experience with data visualization tools required (Tableau)
  • Proficiency with advanced statistical modeling techniques preferred (e.g. clustering, classification, segmentation, multiple regression, etc.)
  • Experience with building, interpreting and understanding MMM and/or MTA solutions
  • Experience with modern marketing data architectures, such as CDPs (customer data platforms), event steam data (e.g. Google Analytics), media performance data (e.g. Google Campaign 360, aggregated agency data, etc.), ID resolution, etc.
  • Experience with cloud-based data platforms and data warehousing solutions (e.g., Databricks, Snowflake, BigQuery)
  • 7+ years of experience in marketing analytics, preferably at a high-growth subscription company

You’ll get…

  • Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
  • Generous PTO, including sabbatical, and parental leave of up to 16 weeks
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education
  • Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
  • Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh’s equity program.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

Job available in 2 locations

  • Boulder, CO
  • New York, NY

New York Pay Range

$154,000$205,000 USD

Colorado Pay Range

$143,500$200,000 USD