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Associate Director, Digital Growth (SEO and CRO)

  • Date Posted:17 May 2024
  • Employer:HelloFresh
  • Location:New York, NY, USA
  • Workplace:On-Site
  • Specialism:Analytics / Content Marketing / SEO
  • Job Type: Full Time
  • Salary:$122,500 - $175,000 USD / Year
  • Applications have closed

As the Associate Director of Digital Growth (SEO and CRO) for North America, you will lead the SEO and CRO team across the United States and Canada for brands like HelloFresh, Factor, Every Plate, Green Chef, and Chef Plate. You will be reporting to our Sr. Director of Growth, and will develop and execute the strategic plan across organic and paid channels to drive higher organic traffic with high converting pages for organic and paid channels, work with multiple stakeholders (brand, design, product, engineering, analytics), develop advanced data and experimentation practices to inform decisions and drive execution through a high-performing team. 

You will…

  • Plan, design, and execute our conversion rate optimization roadmap across organic and paid channels from execution to completion.
  • Maintain a backlog of experiments that will drive conversion rate improvements that drive growth.
  • Lead day-to-day execution of content and audience development across multiple stakeholders.
  • Coach and develop a high performing team on SEO and CRO through servant leadership, coaching, and training. 
  • Create automated dashboards, run reports, measure performance, conduct post-analysis of editorial initiatives, and share insights with stakeholders to ensure teams are pacing to meet goals
  • Develop requirements based on customer insights from qualitative and quantitative sources to guide the tech team on onsite best practices, technical site audits and technical implementation plans
  • Analyze & report on organic growth KPIs to key stakeholders.
  • Develop creative and new ways to market our products through emerging digital advertising and content channels.
  • Define our SEO technical and content strategy to become the global benchmark for the industry.
  • This role will be very flexible, with an opportunity to work with different teams.

You are…

  • Obsessed with growth while not being afraid to get your hands dirty 
  • You have a passion for deducing consumer experience and what signals Google uses to evaluate information
  • Persistent and have bias-to-action with a track record of performance. Interest in other growth/performance marketing channels is a plus
  • A natural hustler with a contagious “can-do” attitude who thrives in fast-paced environments
  • Responsible and love owning projects from start to finish
  • A great communicator and truly a team player
  • Proactive and enjoy coming up with new ideas and can explain your rationale
  • Strong analytical skills; able to use data on spreadsheets to extract insights and optimize day-to-day performance and run split-testing campaigns.

At a minimum, you have…

  • A bachelor’s degree with a solid academic record and proven relevant experience in marketing or a highly commercial role.
  • 10+ years of experience directly managing conversion rate optimization
  • Understanding of multiple marketing channels (Search, Meta, etc.)
  • Expert knowledge of Online Marketing as well as web & app tracking setup and troubleshooting. 
  • Experience working with Google Analytics, Tableau, Contentful, ahref, SEMrush, among other key tools for CRO and SEO.
  • High proficiency in Excel or Google spreadsheet (pivot tables, formulas, etc.) and critical thinking
  • Experience working with editorial as well as product teams