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Analyst – Paid Search Marketing

  • Employer: American Express
  • Location:New York, NY, USA
  • Workplace:Hybrid
  • Job Type:Full Time
  • Speciality:Analytics / PPC
  • Salary:$55,000 - $105,000 USD / Year
  • Posted:

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let’s lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The Prospect, Partner, & Customer Growth team within the US Consumer Marketing Group is responsible for delivering best-in-class marketing through digital and direct channels to drive conversion of qualified applicants in the competitive landscape.

The Analyst of Paid Search will help lead the channel management & growth of our Paid Search ecosystem across USCM and will project manage high priority projects associated with growth of the channel.

This is a great opportunity for candidates who want to strengthen their digital marketing skills and gain external partner management experience. It provides a chance to be at the forefront of digital growth & innovation, working with a collaborative team and building strong external partnerships.

Key Responsibilities

  • Support the execution of Paid Search channel strategies that directly connect to Enterprise priorities
  • Manage relationships with both internal and external partners, including legal and compliance, analytics, external agencies, and Search platform partners
  • Leverage internal and agency reporting to monitor and report on campaign performance.
  • Lead with an external perspective by both keeping abreast of industry trends and technologies, as well as maintaining relationships with digital marketing teams across Amex, finding opportunities for collaboration.

Qualifications

  • Passionate marketer with demonstrated understanding of digital marketing
  • Strong cross-functional collaborator, with an ability to navigate the organization and processes independently
  • Strategic thought starter who can deliver work with consistence, independence, and excitement
  • Have a “can do” attitude towards problem solving and demonstrated ability to work well with new opportunities
  • Strong project management and organizational skills including attention to detail, handling multiple priorities, managing timelines, driving flawless execution
  • Expert ability to build and manage both internal and external relationships across multiple work streams to deliver results
  • Superior verbal, written, presentation, and interpersonal communication skills
  • Meticulous attention to detail

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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