Email Marketing Executive

  • Cobb Digital
  • Brighton, UK
  • 31 May, 2018
Full time Email Marketing Marketing Executive

Job Description

Cobb Digital – based in New England House, Brighton – offers a full array of digital marketing services, tailored to deliver growth for our clients. We specialise in working with clients who have a positive impact on the world, across a variety of sectors including healthcare, retail and B2B. Our team of experts work closely together to use hard data to shape impactful human narratives.

Our clients think of us as an extension of their marketing team, sharing expertise, strategies and experience that enables them to make the highest possible return on investment. In addition, we pride ourselves on an extremely high level of customer service.

We work with a number of clients across a range of industries, specialising in health, retail and business-to-business.

 

Job Description:

The successful candidate needs to regularly seek out innovative new ideas to improve creative communications through email. They must be able to manage multiple client databases and create bespoke strategies on behalf of a wide variety of clients ranging from retail, property, healthcare and B2B. They will have a strong analytical mind, constantly analysing client’s email engagement to produce insights and actionable improvements.

  • Being part of a team to create exciting campaigns
  • Creating engaging email templates and strategies using a variety of ESPs, HTML builders & automation software
  • Designing a variety of creative assets to be used in client templates
  • Writing engaging email content and subject lines to increase open and click-through rates
  • In-depth analysis reporting and audits
  • Creating sign up processes to help grow client’s databases that obey GDPR legislation
  • Keeping clients fully up to date on campaign progress
  • A thorough understanding of each client’s business targets, objectives, challenges and business strategy
  • A competitive understanding of the industry your clients operate in
  • Ensuring your work is delivered on time to all clients
  • Keeping up-to-date with new platforms and initiatives to be an industry expert and advisor to clients
  • Working closely with the other team members to meet client needs

Skills Range:

  • A competitive understanding of the industry our clients operate in
  • Minimum of one year's experience in email marketing
  • Creative mind
  • Design skills a bonus
  • Analytical mind
  • Working with email platforms, HTML builders, Adobe Photoshop and Google Analytics
  • Understanding of email marketing metrics
  • Thirst to keep up-to-date with new platforms

 

The person we're after is…

  • A self-starter who can work independently to get things done to a high standard
  • A team player
  • Results-driven
  • Able to juggle multiple projects
  • Able to think creatively
  • At least one year of marketing experience

… with experience of:

  • The digital marketing sector
  • Managing a number of clients/suppliers
  • Working with Google docs, Google Analytics and other marketing software
  • Reporting
  • Making customers happy