21 Mar, 2019

Paid Social/Display Specialist

  • Hargreaves Lansdown
  • Bristol, UK
PPC - Paid Search Social Media Social Media Marketing

Job Description

Hargreaves Lansdown is one of the most innovative, respected and fastest growing companies on the FTSE100 and digital media is at the heart of its growth strategy.


Over the past six months our programmatic display and paid social activity has grown significantly into some of our most prominent marketing channels and we need a bright, enthusiastic and ambitious specialist to help us reach the next level.


You will need to be able to demonstrate hands-on experience of driving outstanding performance for big brands in-house or through client work.


Managing paid social campaigns on the major social networks, retargeting and prospecting display campaigns should be a significant part of your experience while programmatic display, adserver and native experience would be a big plus.


Experience using sophisticated digital analytics data to monitor results and optimise your activity is a must; you need to have a head for the numbers. Hitting and exceeding CPL and CPA targets will be second nature to you.


You should enjoy working with a range of stakeholders alongside our in-house design team in order to generate engaging and attention grabbing creative for a variety of platforms.


In order to hit aggressive growth targets over the next 5 years we are investing heavily in this area so you will be able to use cutting edge technology and targeting tools to get the best results.


Testing is a big part of this role, we pride ourselves on generating the best results possible, this involves continuously testing all areas of our activity including, but is not limited to, targeting, creative, platforms and landing pages. Experience using testing tools is a plus, but if not you will need to pick this up quickly.


Key Duties And Responsibilities:

  • Day-to-day management and optimisation of paid social, retargeting & prospecting display and native campaigns
  • Identify new opportunities to improve account performance
  • Hands on set up and account structure in individual platforms and adservers
  • Working closely with the design team to generate creative
  • A/B testing of creative, targeting and landing pages to ensure the best results
  • Monitor results using web analytics
  • Regular communication of results to all key stakeholders
  • Competitor monitoring


Essential Skills and Experience:

  • Educated to degree level (or equivalent)
  • Considerable experience within a large brand or marketing agency
  • Comfortable managing paid social and display campaigns
  • Proven experience of managing significant marketing budgets
  • Accountability of meeting targets
  • Experience using web analytics
  • Strong numerical and analytical skills
  • Highly organised and reliable


Desirable Skills and Experience

  • Marketing/business/IT based degree
  • Knowledge of investments
  • Experience of managing multi-million pound campaign budgets
  • Experience of running display through DSPs and using adservers
  • Experience of managing social, native and content network campaigns
  • Certified & accredited in Google AdWords (display) and Facebook Blueprint
  • Experience of managing the creative development process
  • Understanding of attribution modelling
  • Experience in promoting mobile apps
  • Experience of working within financial services