21 Mar, 2019

Social Media Manager

  • TrustedHousesitters
  • Brighton, UK
Social Media Social Media Marketing

Job Description

We're blazing a new travel trend having been featured in press globally (including BBC Television, Sydney Morning Herald, The Sunday Times and USA Today) and are very passionate about what we do. Come join us on the journey.

Providing a win-win solution within the global pet care market, our customers love what we offer. The scope for growth is huge. We're a core part of the fast growing peer-to-peer, collaborative consumption market.

We genuinely help enrich lives and we love that! We're a small, but growing team, based by the sea in sunny Brighton, Sussex, UK, with strong values and set ourselves challenging expectations in all that we do. We are offering very competitive salaries plus excellent bonus and benefits.

Job Description
We’re TrustedHousesitters, the online platform connecting a caring community of home and pet owners with sitters around the world. Joining for one annual fee, our members connect to exchange home and pet care for a place to stay. It’s a money-free exchange that sees owners enjoy worry-free travel while the sitters care pets and unlock a world of unique accommodation.

In the last few years, we’ve achieved a lot. Consistently achieving high year-on-year growth, we’ve doubled from 25 employees to a team of over 50. We’ve moved to our fifth shiny new office based in SPACES, a co-working space in the heart of Brighton. We’ve recently announced funding to help continuously improve our platform, won lots of awards, including Amazon’s Growing Business Award. We have built a strong team culture and are supportive of flexible working.

Despite our rapid growth, our ethos remains the same. We aspire to transform the pet care and travel landscape. We believe we offer the best solution and our team are united by our commitment to delivering an enriching experience for our members and having a positive impact on the lives of their pets. We never lose sight of what makes TrustedHousesitters, trusted. We care hugely about our reputation, we have more five-star reviews on TrustPilot than any other travel or pet company globally.

Calling all pet lovers

At TrustedHousesitters, you’ll be part of a pet-passionate, fast-growing team who are all committed to collaborating, constantly improving and having some fun while we’re at it. Sounds exciting right? We think so. If you want the opportunity to be part of that, to create something special, driving change within the pet care and travel landscapes, we’d love to hear from you.

The Role

“Social media is equal parts marketing, branding, acquisition, PR, community development and data analysis” - Angela Laws

You will manage organic and paid social media marketing campaigns and day-to-day activities across core social channels including Facebook, Instagram and Twitter. Responsibilities will include:

  • Creating a comprehensive social media marketing plan that includes strategies that are proven by testing and metrics.
  • Creating, curating, and managing all published content, including images, video and written posts, suitable for a global audience.
  • Delivering paid and organic social tactics as part of omnichannel promotions and campaigns.
  • Managing the paid social budget, strategy and content, optimising for CPL and regularly refreshing content.
  • Compiling reports for management showing results including ROI, engagement and reach for both organic and paid channels. Analyse key paid and organic metrics and implement new tactics and strategies as needed.
  • Monitoring trends in social media platforms, tools, applications, design and strategy.
  • Working with the Content Marketing Executive to define relevant content topics to build and engage the TrustedHousesitters community.
  • Monitoring, listening to and responding to users, building a relationship and a sense of community.
  • Acting as an advocate for TrustedHousesitters in social media spaces, working with the Community Manager to engage in dialogues and answering questions where appropriate.

Skills Range
To be successful in this role, you’ll be able to demonstrate:

  • A meticulous eye for detail and good standard of written English
  • World class Social Customer Service techniques including empathy, patience, advocacy and conflict resolution.
  • Robust marketing knowledge with experience managing multiple paid and organic social platform with global audiences.
  • Experience in budget management and optimisation.
  • Basic video editing in iMovie, Final Cut Pro or Adobe Premiere Pro is a plus.

 

You are

  • A passionate animal lover and a people person with extraordinary communication skills.
  • Passionate about Social Media and the importance of community and two way interaction.
  • Creative and analytical, able to manage and optimise an engaging social content calendar and report on performance to senior management.
  • A team player, working cross-functionally to generate social content and protect brand reputation.
  • Able to identify a potential negative or crisis situation and apply conflict resolution principles to mitigate issues.