12 Mar, 2019

Digital Reporting Analyst

  • National Trust
  • Swindon, UK
  • £32,682 yearly
Full time Digital Marketing Analyst

Job Description

  • There’s never been a more exciting time to work in marketing at the National Trust. Our brand is stronger than ever, we have more members and visitors than ever, and our marketing activity is winning high-profile, national awards.

    We’re looking for a Digital Reporting Analyst to provide us with the insight and innovation we need to ensure that our digital content is inspiring and engaging, and that our campaigns are as effective as possible.

     *Please note that, internally, the role will be known as Senior Digital Marketing Executive – Reporting*

  • What it's like to work here

    Heelis, the Central Office for the National Trust, houses approximately 700 staff from across the Trust’s directorates, including the Executive team and the Director General. The building was designed to be highly sustainable and has won a number of nationally-recognised awards; the open-plan offices and friendly social spaces help us to foster a truly collaborative working environment.

    The Trust really likes to "workshop" concepts and initiatives, so you might find us trialling new ideas and campaigns in the atrium meeting area, the Director General, Hilary, giving an inspiring presentation on our achievements to date and our plans for the future - or, better still, our food and beverage specialists testing out new recipes.

    Secondments to other departments are encouraged - we all work better together when we understand what our colleagues do. There's immense variety, passionate, dedicated and caring colleagues - and ample subsidised parking close by.                         

  • What you'll be doing

     As the Digital Reporting Analyst, you’ll play a key role in delivering reporting solutions, supplying teams with the insight they need to innovate in the digital space. Working with the Digital Products, Advertising and Marketing teams, you'll identify ways to increase our online marketing effectiveness.

    You'll implement marketing technology for tracking on our websites, apps and other digital touch-points, that will help track our channels and the effectiveness of the content we deliver in digital.

    To improve effectiveness, we need to continually learn from what we do, so you’ll also be an advocate for information based-marketing, advising and guiding your team and peers with your expertise in the reporting space, you'll help us engage with an even wider audience.             

  • Who we're looking for

    In order to be successful in this role, you’ll need

    Essential Skills:

    - A working knowledge of marketing and website metrics reporting.

    - Proven analytics skills with the ability to compile and analyse data to inform decisions.

    - A working knowledge of digital marketing technologies such as Adobe Analytics, Adobe Target, and Google Marketing Platform components such as Campaign Manager and Google Ads.

    - A working knowledge of tag management solutions such as Ensighten, Google Tag Manager and Adobe Launch.

    - The ability to relay technical knowledge in a digestible manner.

    - The ability to work with a team, sharing learning and ideas, challenge conventions and create an inspiring environment.

    - The ability to collaborate and engage with multiple stakeholders and influence at a senior level.

    - To be a self-starter, able to work independently and make choices, delegate and break tasks down, and to manage your time effectively - to work smarter in short time frames.

    - To be a Problem Solver, able to think logically, to design elegant and effective solutions, able to plan for reporting questions that are yet to be asked and implement analytics solutions for future needs not yet realised.

    - Advanced knowledge of Microsoft Excel.

    Desirable:

    - Although having a working knowledge of Adobe is key to this role, experience of other marketing technologies such as Google will be considered for the right candidate and training will be provided for Adobe.

    - Experience of working with JavaScript and HTML are also key to this role, but training can be provided for the right candidate.

  • The package

    Looking after you

    • Health cash plan – from as little as £3.09 per month for you and your dependents
    • Pension contribution match up to 10%
    • EAP and proactive Health and Wellbeing
    • Discounted gym membership at over 100 leisure facilities across the country

    Looking after your career

    • Grow your career through professional training courses across the Trust
    • Develop your skills with an internal secondment
    • Pay review linked to values and behaviours, commitment to progression
    • Income protection due to illness

    Unique to Us

    • Work in some of the most beautiful, iconic and unique locations in the UK
    • Free entry to NT properties for you, a guest and your children (under 18)
    • 20% off in our Retail and Food & Beverage outlets
    • Discount up to 35% off a National Trust holiday cottage booking

Closing Date

24 Mar, 2019