04 Jul, 2019

Marketing Executive – Campaign Performance

  • American Express
  • London, UK
Permanent Campaign Management Marketing Executive Performance Marketing

Job Description

You’ll do more than the expected. You’ll do the unexpected.

 

Make an impact on our business and the business world. American Express entered the travel agency business in 1915 and is today one of the world’s largest travel networks.

 

TLS (Travel & Lifestyle Services) is unique part of the American Express business and is responsible for bringing membership to life through our Card members’ key passion point, travel.  The TLS business ensures that our Card members can truly feel the difference of the powerful backing of American Express through great travel benefits & experiences around the world. 

 

The role offers an exciting opportunity to join Global Partnerships and Marketing (GPM), the dynamic, fast-paced team responsible for growing Card Member engagement with TLS around the globe. This individual will be responsible for supporting a high-performing team of 8 marketers, operating within a core pillar within this centre of excellence for 22 markets worldwide.

 

The role will:

Demonstrate the impact of marketing campaigns & communications globally

Support the shape of our marketing strategy worldwide, with thought-leadership & insights in to our Cardmembers & products

Work with the Marketing Manager to define reporting strategies across our key market partners in relation to campaign performance

 

The successful candidate must possess extensive knowledge and experience driving measurable marketing campaigns. He or she will have excellent analytical and project management skills, along with the ability to work across multiple projects and markets.

 

It is essential that, within this team, the successful candidate has strong written and verbal communication skills with a proven capability of managing projects within a cross-functional team.

 

The new candidate will work alongside the onsite marketing & campaign team and with internal stakeholders and external partners across Latin America/Canada, Europe and Asia Pacific.

 

Key responsibilities:

  • Own marketing performance data & insights, leading the team to share deep-dives on a quarterly basis across 22 International markets; maintaining strong operational relationships internationally
  • Drive insight-led decision making with monthly dashboards against marketing channel performance across our non-premium & Premium messaging; making informed recommendations in a consultative capacity for our key market partners
  • Use marketing performance metrics to support the team with benchmarking future campaign performance
  • Drive thought-leadership campaign test & learn, based on results
  • Engage with existing American Express data to support TLS’ strategic marketing agenda
  • Consider customer-first insights to enable TLS to be ‘right place, right time, right moment’ throughout the end-to-end Cardmember journey supporting an overall customer segmentation story globally
  • Ensure that 100% of onsite marketing assets in international are tagged and that a comprehensive reporting process is established
  • Represent marketing with a customer-first mindset on Digital Customer Experience (DCX)-led projects, related to the website User Experience; e.g. Omniture tagging uplift

 

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

 

Qualifications

 

Required skills:

  • Strong analytics skills: proven track record of using analytics systems (Omniture preferred) to leverage data for optimizations, as well as driving success stories
  • Be analytically minded with an excellent attention to detail & strong Excel skills
  • Experience in tagging (e.g. Omniture or similar) and analytics packages within marketing packages (e.g. Cheetah Digital, Google Analytics)
  • Strong communication skills and the ability to communicate credibly with internal & external partners and colleagues
  • Ability to work on own initiative and in uncertain conditions – must be a ‘self-starter’
  • Ability to advise and influence stakeholders and teams not under direct control
  • Highly organized with effective project management skills
  • Experience of working with geographically/culturally diverse teams
  • Experience in online marketing mix
  • Understanding of travel industry economics and profitability drivers
  • Minimum of bachelor’s degree in a marketing / business discipline and/or equivalent recognized marketing qualification such as Chartered Institute of Marketing Diploma.
  • Nice to have: Experience in customer profiling & segmentation will be an advantage

 

Why American Express?

There’s a difference between having a job and making a difference.

 

American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

 

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.

 

Because we believe that the best way to back our customers is to back our people.

 

The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.