03 Jul, 2019

Digital Acquisition Executive

  • American Express
  • London, UK
Permanent Digital Marketing Analyst eCommerce

Job Description

Don’t just work for a market leading global company. Help grow one.

 

Digital acquisition of new Cardmembers is a key driver for growth in the UK consumer market. This success is built on integrated, results-driven execution, a focus on ongoing and robust innovation, and a strong team. The Digital Marketing Executive role sits within the UK Consumer Digital Acquisition team, which is responsible for managing digital channels and partners to acquire new Cards across the Proprietary portfolio.

 

The position is an excellent opportunity for someone looking to leverage and build their digital and performance marketing skills, while driving tangible growth for the business, within a fast-paced environment.

 

The successful candidate will be responsible for managing key projects and deliverables for our online prospect journey, including our suite of acquisition website pages and our e-application forms. This will require close and effective partnership with central team technology owners, Acquisition colleagues, local market product owners and multiple other internal stakeholders. Key objectives will be to drive continuous optimisations through leveraging best practices and test-and-learn initiatives, as well supporting execution of key market updates, taking a coordinating role to ensure seamless delivery.

 

Key Responsibilities:

  • Ownership of on-site content and/or capabilities to drive growth in the acquisition of new Cardmembers
  • Execute a test-and-learn roadmap to improve conversion efficiency, partnering with multiple internal stakeholders and prioritising to drive the biggest business impact
  • Measure and communicate business and acquisition impact of test-and-learn and rollout activities
  • Play a coordinating role across the Acquisition Team for key market updates and rollouts, as well as support execution of updates on-site
  • Joint responsibility for shaping and executing the on-site strategy, including evolution of our online prospect journey website pages and/or e-application forms
  • Leverage competitor and market research to identify opportunities to improve online our acquisition journeys

 

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

 

Qualifications

 

Required skills

 

The successful candidate will be highly professional, confident and personable with high levels of energy, and a proactive attitude. The candidate will need to be organised to work in a fast-paced environment and be able to manage multiple projects and deadlines, prioritising effectively. It is essential that the candidate is a team player able to work collaboratively with a variety of internal groups, as well as have the ability to drive projects independently. Some other key requirements:

 

  • A passion for marketing and ability to demonstrate an understanding of marketing principles and meeting customer needs
  • Strong relationship management skills
  • Outstanding verbal and written communication skills
  • Excellent analytical skills, with ability to identify key success drivers for campaigns, tests, etc.
  • Creative problem-solving, and ability to identify and drive customized solutions
  • Ability to work under pressure and meet tight deadlines
  • Adapts well to changing circumstances and makes decisions quickly
  • Exceptional attention to detail and strong organisational skills
  • Understanding of agile development model and/or digital testing framework

 

Why American Express?

There’s a difference between having a job and making a difference.

 

American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

 

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.

 

Because we believe that the best way to back our customers is to back our people.

 

The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.