19 Jun, 2019

PPC Account Manager - PAID SEARCH

  • DigitalMarketingJobs.com
  • Manchester, UK
  • £25,000 - £32,000 yearly
Permanent PPC - Paid Search

Job Description

PPC Account Manager PPC /Paid Search Consultant One of Manchester most recognisable full service digital agencies are currently growing their Paid Search team to work on prestigious accounts. They are looking for a digital PPC guru to drive their paid search function forward and deliver exceptional ROI to their clients Having cut your teeth by working on paid search campaigns with a variety of clients and a wide range of budgets across Google and Bing you will now be ready for a career in PPC with a difference. PPC Consultant Key Areas of Responsibility • Meeting potential clients to discuss the benefits of PPC campaigns • Evaluating accounts of potential new clients to indicate areas of improvement • Generate new paid search campaigns, ad groups, and accounts • Work closely with clients in order to set goals and maintain/communicate progress • Work closely with the other team members to meet client PPC goals. • Monitor and evaluate search results and search performance across the major search channels. • Generate monthly (and on the fly) client reporting for all major metrics. • Using call tracking and other software to track accounts • Perform daily account management and of pay per click accounts on Google and Bing. • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. • Manage large keyword lists. • Provide creative copy suggestions and graphical ad templates. • Manage Display network placement lists on AdWords. • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. • Keep pace with search engine and PPC industry trends and developments. • Communication to PPC team, the wider digital marketing team and management on PPC development, timelines, and results. Paid Search Professional Competencies • Passion for paid search and internet marketing in general. • Outstanding ability to think creatively, and identify and resolve problems. • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. • Ability to clearly and effectively articulate thoughts and points. • Ability to learn new industries and new business types quickly and can apply this knowledge to paid search initiatives and achieving client goals. • High levels of integrity, autonomy, and self-motivation. • Excellent analytical, organisational, project management and time management skills. Paid Search Professional Skills & Qualifications • 1 – 2 years’ experience in Paid Search (PPC). Paid Social is a Bonus! • Proficiency in MS Excel, PowerPoint, and Word. • Experience with website analysis using a variety of analytics tools including Google Analytics and Google Shopping • Extensive experience working with popular PPC ad platforms (AdWords, Bing, LinkedIn, Facebook). • Proficiency in managing small to large scale PPC accounts in a variety of different business verticals. • AdWords / Bing certification. Salary Negotiable depending on experience £25000 - £32000 Plus benefits