11 Feb, 2019

Investment Content Writer - Marketing & Communications

  • Aviva
  • London, UK
Full time Copywriter Marketing Communications

Job Description

Investment Content Writer – Marketing & Communications – Global Client Solutions - London


The Role

We are looking for an Investment Content Writer to join our Marketing and Communications team within the Global Client Solutions function to conceive and deliver market-leading investment content and communications.  You will deliver ‘value-added’ thought leadership to showcase the depth of Aviva Investors’ investment insight and respond to clients’ investment challenges, as well as produce a broad range of content to support product and brand marketing campaigns across institutional, wholesale and retail customer channels. 

While we encourage applications from candidates already in investment writing roles, this could also be a great opportunity for a financial journalist looking to transition their career in a fast moving and growing asset management firm.

You will undertake investment writing activity in the following areas:-

  • Content creation (multi-channel) support to produce content across social media, multi media, data visualisation
  • Product and marketing campaign support
  • Interviews and Q&As
  • Responding to issues and questions
  • Collaborating and building relationships with key colleagues to develop effective client-led communication plans to enhance the marketing (and success) of different business areas



  • Know your audience to deliver web-based content
  • Developing ideas for content and thought leadership material to respond to client challenges
  • Developing good relationships with product specialists, fund managers and others to clearly understand Aviva Investors’ views in key markets
  • Producing high quality investment insights to agreed specifications and deadlines.
  • Responding – with colleagues – to ad hoc requests for content
  • Editing and proofreading where required                                                                
  • Ensuring all output is regulatory compliant and distribution to market is optimised




  • Relevant degree – or equivalent experience
  • Ideally from an investment writing or journalism background
  • Proven ability to spot market trends and generate insightful content
  • Excellent business writing skills
  • Strong background in financial markets
  • Confidence in stakeholder engagement and management
  • Highly numerate, with strong analytical skills
  • Proven ability to convert complex data into quality content allied with strong attention to detail
  • Team player who works flexibly and collaboratively to secure team success
  • Excellent planning, time management and organisational skills
  • Excellent practical regulatory knowledge – ensuring that all activity is always legally and ethically compliant in every geography where it is deployed



  • CFA and / or professional marketing qualification


About us

We are proud to be a different kind of asset manager; our intelligent and innovative solutions are based entirely around our clients’ needs, not ours. About us

Aviva Investors is a global asset manager with expertise in real estate, fixed income, equity, multi-asset and alternative investments. We are proud to stand out in our field as our intelligent solutions are based around our clients’ objectives, not ours.