14 Jun, 2019

Senior Brand Manager

  • DigitalMarketingJobs.com
  • North Yorkshire, UK
  • £50,000 - £60,000 yearly
Permanent Brand Manager

Job Description

Are you a passionate and energetic Senior Brand Manager who is looking to join a category leading organisation? This FMCG market leading company have a phenomenal presence within the industry and are great at what they do. They have excellent products with NPD & Innovation at the core of what they do. They pride themselves on being an employer of choice, great product and great people. By providing a great working environment offering scope, support and opportunity, they can ensure they support their employees in achieving their career plans. You will come on board as part of their Marketing Team where your main focus will be to drive, develop and grow one of their multi-million pound flagship brand portfolios. As the Senior Brand Manager you will be the owner and leader for one of the UK’s favourite brand. They have amazing development plans for the year with strong innovation and NPD. They need someone who can bring the brands to the people. This is through a multi-channel – big budget plan. This is a company where you can plan, design and implement. This is an opportunity for either a Brand Manager looking to make a name for themselves or a Senior Brand Manager looking for more freedom and the chance to work on big budget ATL. You will: Lead the development of the 3 year vision & strategy brand plan with execution of key brand activities identified in the brand planning process. Contribute and input into the development and execution of brand initiatives alongside key stakeholders. Deliver against agreed P&L KPI’s. Full responsibility for an ATL & BTL budget including TV & Digital. Ownership of brand consumer spend management, ensuring timely reporting, tracking and supplier payment. Lead the overall tracking and reporting of brand performance i.e. financial, customer and market, and supporting the development of action planning as an output of the findings. Effective management of business variances (packing stocks, write offs etc) through close working with Operations. Responsible for the full NPD funnel from “ideation” through to project launch and beyond. Lead cross-functional teams to deliver against NPD projects for that financial year. Lead project teams and manage projects to deliver to time, budget, quality and milestones. Ensure adherence to Company processes and approval systems. You’ll also have an Assistant Brand Manager reporting into you, a key part of the role will be to support, mentor and develop them. You will have: Proven track record in brand management. Experience of delivery of FMCG marketing with a branded manufacturer. Experience of New Product Development Proven record of successful business or marketing project delivery. Leading teams. Evidence of assisting development of new products, brand plans, packaging design changes and promotions. Budgetary monitoring. Experience in consumer led brand activation as well as developing ATL. Ability to locate source data to build consumer / shopper understanding and build insight into strategy. To apply, please send a copy of your CV and a covering letter to or alternatively submit your application via the link below. Privacy Statement At The Advocate Group, our core values have been built around the importance of transparency, innovation, passion and collaboration. As such, we are committed to open communication and the protection of your privacy. We have updated our policies in line with new General Data Protection Regulation laws to make it easier for you to understand how we collect, store and handle your data – These can be viewed on our website via our privacy policy