29 Jan, 2019

Communications Executive

  • ActiveWin
  • Manchester, UK
Full time Marketing Communications

Job Description

This role is responsible for day to day management and execution of outbound communications. You will have good knowledge of in-app, SMS and email marketing systems, and be passionate about driving engagement from customers with a view to increase ROI and customer LTV. Knowledge of the sports betting industry would be beneficial for this role.

Responsibilities:

  • Execute marketing campaigns for the purpose of marketing to our customer base with due reference to ASA and CG guidelines
  • Analyse the effectiveness of campaigns with reference to key KPIs.
  • Develop and implement communication marketing strategies and initiatives in conjunction with the Senior Communications Executive and other key stakeholders.
  • Optimize communications using industry best practices, strategic A/B testing and behavioural retargeting.
  • Develop and manage ad hoc and automated campaigns.
  • Monitor emerging trends in email marketing best practices and technical standards.
  • Compatibility testing of communications to ensure they are compatible with all major browsers, email platforms and devices.
  • Ensure appropriate creative call-to-actions are deployed for each target audience.
  • Optimise use of dynamic content and personalized fields function for efficiency and conversion.

 

Experience and Skills:

  • Knowledge of marketing communications systems, such as Dotmailer, Silverpop, Text Local and Otherlevels is desirable.
  • Up to date knowledge of ASA and GC guidelines.
  • Genuine interest in the sports betting industry, and desire to understand the business’ findings.
  • Excellent interpersonal skills.
  • Strong written and verbal communication skills.
  • Ability to work on multiple tasks and prioritize own time.
  • Strong attention to detail.
  • Self-motivated, uses initiative and ambitious.