Senior Brand Manager

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Are you a passionate Marketeer in a FMCG environment? Do you have a deep understanding of UK consumer needs? Are you enthusiastic about digital and communications?

If the answer is yes – then look no further as Church & Dwight UK Ltd have an exciting opportunity for an innovative Senior Brand Manager to join our exclusive team based in our London Euston Office.

You will be responsible for managing all aspects of marketing a brand, including developing strategic plans, overseeing new product development, creating and executing communications and promotions, and liaising with international and export teams.

The role involves leading the development of strategic, insight-led brand plans, creating and executing compelling communications and promotions, and identifying and bringing new product concepts to market. You will be a positive and proactive member of the marketing team, leading by example and helping to create a strong, energized, performance-led team.

Key responsibilities include:

• Brand strategy: leading the development of creative strategic brand plans based on consumer insights and market trends, setting brand objectives and targets, developing pricing strategy, and reviewing brand plans quarterly.
• Brand operations: monitoring and controlling the brand performance and profitability, analysing market and brand data, managing the brand budget, and looking for opportunities to meet or exceed targets.
• New product development: bring new products to market, working with cross-functional team on delivering excellent launch (product readiness, retailer sell-in, communication and media planning).
• Brand communication and in market activation: working with the Associate Marketing Director to develop powerful communications across all media channels, creating inspiring briefs for the creative and media agencies, managing the agencies on a day to day basis, working closely with sales and customer marketing to drive synergy and communicate effectively, identifying sales promotion opportunities, organising and managing consumer research and market testing of communications, and analysing the marketing activity and measures success.
• International liaison: supporting the success of the brand in other markets by working closely with the international and GMG export teams, ensuring the integrity and consistency of the brand presentation, advising on in market generated marketing and promotional materials, and seeking and being open to learning from other markets.
• Team management: coaching a team of 2 direct reports.

The successful candidate will be a postgraduate, ideally from a marketing subject. You must have previous Marketing experience ideally within FMCG, Beauty & Personal Care Brands and strong experience in developing brand strategies and annual plans. Helping create strong A&P programmes across ATL, BT and digital/ social is a must. Experience in e-commerce, in particular with Amazon and D2C websites would bring added value.

This role works 37 hours per week Monday-Friday.

In return we offer a competitive package, including 24 days annual leave, a pension matched up to 9%, discretionary annual bonus, life assurance cover and membership of a health cash plan.

This is a great opportunity to work with recognisable global brands and to see your work in the real world. Sounds interesting? Send us your CV and let’s talk