Marketing & Partnership Manager

  • National Numeracy
  • Lewes, UK
  • 01 May, 2018
Full time Marketing Manager

Job Description

National Numeracy is an independent charity established in 2012. Our aim is to enable everyone across the UK to be confident and competent in using numbers and data, to be able to make good decisions in their daily life and at work. We are working towards our aim in three main ways:
Raising awareness about poor numeracy levels which exist in the UK, how important numeracy is in everyday life, and of the recognition that everyone can improve their skills.
Improving numeracy. We’ve helped nearly 150,000 people so far to check whether they have the ‘Essentials of Numeracy’, and are helping them to achieve them if they don’t.
Improving communication of numbers and data by helping organisations to use a ‘Plain Numbers’ approach, so that anyone can understand their information regardless of their numeracy level.

 

 

Job Description:

National Numeracy has relationships with over 50 organisations that are supporting the country’s first ever National Numeracy Day in May 2018. These organisations need to be nurtured and supported to continue their relationship with the charity after the day. The successful candidate will be responsible for building on the success of the day with these and new partners; in some cases, enabling organisations to use our tools with their staff or customers and in others, building a relationship with their Corporate Responsibility team.

You will evaluate the success of the overall campaign, and work with the main supporting partner organisations to disseminate success to trustees, funders and beyond. You will then manage the transition to make National Numeracy Day an annual event, developing marketing-oriented fundraising strategies, developing relationships with Corporate Responsibility departments, event planning, supporting partners, and developing comms, PR and marketing strategies. You will have a focus on impact at all times.

You will also work closely with Project Managers within the team to support project outcome dissemination where appropriate and undertake more general marketing and communication activities for the charity. Working with the Communications Manager, you will devise strategies to promote National Numeracy across a range of channels, gather case studies, work with PR and ad agencies and manage the production of promotional materials. This position calls for expertise in the use of branding and messaging to reach different audiences.

As an integral member of a small team you will be involved in, and exposed to, all the functions supporting a dynamic charity addressing a crucial issue.

Main Duties:

• Manage funder relationships and devise strategies to grow our bank of supporters.
• Evaluate and report of the success of the first National Numeracy Day.
• Plan and develop themes, toolkits and supporting materials for National Numeracy Day 2019, working closely with our main supporters, including managing the campaign website.
• Co-ordinate pro-bono and other support.
• In collaboration with the wider Comms and Marketing team, help develop and deliver effective, integrated and dynamic comms and marketing strategies that will raise awareness of the work of National Numeracy to stakeholders and target audiences.
• Manage supplier contacts and liaise with agencies/designers etc where appropriate.
• Monitor the media for relevant stories and news trends and work with the Communications Manager and any external PR agency in building and sustaining relationships with the press, writing copy and gathering case studies to deliver reactive and proactive PR.
• Provide marketing support for other charitable projects and contracts.

  Skills Range:

Essential :

• Track record in relationship management.
• Excellent written skills, able to create effective copy for a range of audiences.
• Track record in Marketing.
• Skills in a broad range of software packages including word processing, spreadsheets, presentation / graphics and database, CRM, CMS.
• Excellent attention to detail and proof-reading skills.
• Proven organisational, time management and decision-making skills.
• Excellent interpersonal and verbal communication skills.

Desired:

• Degree level education or equivalent experience.
• Experience of working in the third sector or in an education environment.
• Experience of leading projects.
• Experience of using social media creatively.
• Experience of a fundraising or similar role.

  Person Specification:

You will be:
• Dynamic, enthusiastic and self-motivated.
• Able to work both independently and as part of a team.
• A creative thinker keen to use your initiative to support the overall aims of the organisation.
• Well organised with good time management and able to prioritise.
• Experienced at building and sustaining professional relationships.
• Numerate and able to identify with the importance of numeracy and the aims of the organisation.
• Resilient and prepared to see tasks through to finish.
• Good at detail, spotting mistakes, anticipating problems and finding alternative solutions.