11 Jan, 2019

Digital Marketing Analyst

  • Kineo
  • Brighton, UK
Contract Analyst

Job Description

Reporting to our Global Marketing Director for Corporate Learning, in this exciting and challenging role you’ll play a vital role in helping to inform our marketing activity. Using data-driven intelligence and commercial insight, you’ll help drive effective marketing across a variety of digital channels.

This is fixed term maternity cover role that will last for an initial 9 to 12 months period.

 

About The Role

Some of your key accountabilities will include:

  • Managing data analysis to support and inform marketing and sales decisions. You’ll act as the internal expert on the cluster’s sales and marketing data, segmentation, analysis and modelling
  • Creating and monitoring paid social, paid search and organic search campaigns. Working with the marketing leadership group, you’ll create a strategy for SEO, PPC and paid social for the global organisation
  • Generating performance data insight for key stakeholders across the corporate cluster. You’ll be the cluster’s marketing data analysis champion and help the wider team to understand and act upon data
  • Support and inform inbound marketing campaigns. You’ll work with the wider marketing team to produce and monitor successful content marketing and lead generation campaigns.
  • Monitor our market, competition and opportunities.

About You

You’re most likely to already have digital marketing experience, which may have come from a corporate learning or similar sector. You’ll need to have good analytical skills and you must be comfortably using a range of technology systems and applications. With great communication skills, you must be comfortable dealing with different people and stakeholders, and be able to provide them with a great service that delivers real insight.

Our Story And Mission

The City & Guilds Group is a global leader in skills development. Our purpose is the same today as it has always been, to enable people, organisations and economies to develop their skills for growth. Backed by a Royal Charter, we have more than 135 years of experience in making sure that people can contribute to successful businesses and thriving economies.

Today, the Group consists of City & Guilds, ILM, Kineo, Digitalme, The Oxford Group and Gen2. Our businesses provide a broad and imaginative range of products and services that help people achieve their potential through work-based learning. Together, they set the standards for corporate learning, technical training and skills credentialing. Everything we do – from the way we work, our products and services, to our charitable investments – seeks to make a difference to individuals and communities around the world.

Our success is driven by the people we work with. We pride ourselves on our ability to offer an equal opportunity to all our staff and we value diversity within our inclusive culture. We recognise that a diverse workforce is the only way we will achieve our ambitious business goals, so we work hard to be flexible to accommodate everyone.

What We Offer

We offer the opportunity to work in an innovative, engaging and market-leading organisation with opportunities to develop your existing skills and explore new ones.

You’ll receive an excellent benefits package which typically includes a great base salary, 25 days holiday plus bank holidays, pension, private healthcare, volunteering opportunities and much more. 

We welcome a discussion about how you might work flexibly for us, perhaps in terms of work pattern or location.

Next Steps And How To Apply

If you think this is the role and organisation for you then we would love to hear from you.  Please submit your CV and complete our short application form using the apply button.

Closing Date

27 Jan, 2019
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