15 May, 2019

Assistant Brand Manager

  • DigitalMarketingJobs.com
  • Pontefract WF8, UK
  • £28,000 yearly
Permanent Brand Manager

Job Description

Assistant Brand Manager  HARIBO, the world’s biggest manufacturer of fruit gums and liquorice products entered the UK market in 1972, when it acquired a majority stake in the English firm Dunhills (Pontefract).  Position: Assistant Brand Manager  Location: Covering Pontefract and Castleford, West Yorkshire  Job type: Full Time, Permanent or 12 Month Fixed Term Contract  Hours: 38 Hours per week  Salary: £28,000 per annum  About the role:  Reporting to the HARIBO UK and Ireland Brand Manager on a day-to-day basis, the HARIBO Assistant Brand Manager will be responsible for supporting comprehensive plans surrounding HARIBO UK Core & Ireland brand business to deliver against stretching growth targets and increasing business demands.  HARIBO UK:  - Assist with NPD / renovation and the delivery of core brand activation plans across a number of key marketing disciplines including; TV, digital, social, PR and in-store  - Ownership and management of product development related to core business including but not limited to critical paths, new launch forms, amendments; pack tests and artwork approvals  - Below the line communications lead, managing communication channel strategies and initiatives including PR & Sampling  - Closely co-operate with Sales to implement tactical product initiatives  - Monitor market trends, analyse data, competitor activity, attend tradeshows and conduct consumer research  - Adhere to style guidelines, legal and international corporate procedures  - Support Inter-company Dept with the implementation of Inter-company core-lead brand related requests  HARIBO Ireland:  - Manage the Ireland business footprint  - Manage ad hoc tactical and customer lead initiatives linking to Ireland  - Lead Ireland brand communications ATL, TTL and BTL including media plans & PR activation  - HARIBO Ireland budget management  - Share regular marketing updates / news with the Irish sales team  About you:  - Marketing experience within FMCG environment is essential  - Good commercial and brand management acumen  - Strong product development and innovation experience  - Passion for consumers and marketing  - Strategic and critical thinking  - Excellent attention to detail and project timeline management  - Strong project management from concept to launch with planning and delivery skills  - Flexibility to travel as required  You may have experience of the following: Assistant Brand Manager, Junior Brand Manager, Brand Manager, Marketing Manager, Marketing Executive, Marketing Officer, Marketing Assistant, Marketing Administrator, Brand Marketing Manager, Assistant Brand Marketing Manager, Junior Brand Marketing Manager, etc