15 May, 2019

Email Marketing Executive

  • DigitalMarketingJobs.com
  • Chichester, West Sussex
  • £20,000 - £25,000 yearly
Permanent Email Marketing

Job Description

A thriving entrepreneurial e-commerce business based in Chichester is currently seeking a new team member to support the wider Sales & Marketing department focusing on CRM, CRO, and SEO, social and content aspect of the business. The role of the Email Marketing Executive with our client is a new position and an opportunity for you to become part of a passionate and ambitious team. The business is growing at a rapid pace and you will be joining us at a very exciting time as we look to expand into new markets and territories. Responsibilities • Co-manage our CRM programme by designing, creating and sending engaging email campaigns. • Set up automated email campaigns and report on performance with future recommendations to improve retention rates. • Manage, plan and execute social media campaigns across all company channels and report on performance. • Manage website content ensuring all product/category pages are complete and on-brand. • Optimise our websites to increase conversion rates utilising Google Optimise and split testing (A/B and multivariate) • Support in the UX of our websites and implement changes where necessary. • Create content for the blog utilising SEO best practice. • Support the wider marketing department with content for UK and International websites. • Work closely with customer services to ensure tone of voice and alignment of campaigns. • Create a month-by-month marketing plan and work to set deadlines. • Assist on product and campaign photo shoots when required. • Establish and maintain relationships with micro-influencers. • At times, you will also be required to provide support in other departments. Requirements • Proven experience in CRM with a clear understanding and management of databases. • Proven experience in designing, building, delivering and reporting on email campaigns. • Proven experience in A/B and multivariate testing and reporting on successes. • Ability to manage segmentation and automation. • Proven experience in CRO and ability to measure impact on the business/websites. • Proven experience in generating revenue and growth through social media campaigns. • Content creation for a website with SEO best practice in mind. • Ability to manage stakeholder relationships across different departments. • Proven experience in providing detailed reports and identifying opportunities. Desired • Minimum of 3 years working in a similar role. • Experience working within an e-commerce environment. • Experience using an ESP and building successful email campaigns (MailChimp) • Experience using a personalisation platform for both email and social media. • HTML experience in responsive design with mobile-first thinking. • Experience in CRO for websites and delivering results. • Hands on content creation skills are essential. • Ability to analyse data to identify trends and opportunities is essential. • Experience using GoogleAnalytics and social media platforms (Facebook, Twitter, Instagram) • Creative thinker who is happy to share ideas and implement them. • Comfortable working in a fast paced environment individually and as part of a team. • Comfortable providing support in other departments and understanding the impact they have on the business as a whole. • Excellent communication skills, highly organised and can work with senior stakeholders. • Experience using Shopify is desired but not essential. • Immaculate attention to detail. Particulars Place of work would be central Chichester, West Sussex Hours would be 37.5 per week Monday to Friday