My clint is looking for someone to join the business who has the ability to drive customer acquisition, retention and reactivation across digital channels primarily through email, our website and content creation. You will co-spearhead the email marketing strategy for the business reporting directly into the E-Commerce Manager. You will take a data-led approach to your work and analyse performance on a daily, weekly and monthly basis and present your findings directly to the E-commerce manager. You will also be passionate about all things digital and understand how to optimise our websites in order to achieve more conversions, higher basket values and meet our targets for the upcoming year.
What you will do...
•Co-manage our CRM programme by designing, creating and sending engaging email campaigns.
•Set up automated email campaigns and report on performance with future recommendations to improve retention rates.
•Manage website content ensuring all product/category pages are complete and on-brand.
•Support in the UX of our websites and implement changes where necessary.
•Create content for the blog utilising SEO best practice.
•Support the wider marketing department with content for UK and International websites.
•Work closely with customer services to ensure tone of voice and alignment of campaigns.
•Create a month-by-month marketing strategy/plan and work to set deadlines.
•At times, you will also be required to provide support in other departments.
Who you are...
•Proven experience in CRM with a clear understanding and management of databases.
•Ability to design, build, deliver and report on email campaigns.
•Proven experience in A/B and multivariate testing and reporting on successes.
•Ability to manage segmentation and automation.
•Manage stakeholder relationships across different departments.
•Proven experience in providing detailed reports and identifying opportunities.
•Minimum of 3 years working in a similar role.
•Experience working within an e-commerce environment.
•Creative thinker who is happy to share ideas and implement them.
•Comfortable working in a fast paced environment individually and as part of a team.
•Experience using Shopify is desired but not essential.
For more information, please call or send your CV