Our client a global multi-channel retailer based in Ballymoney are currently looking for an innovative self-starter to take up the role of Digital Marketing Executive specifically managing paid advertising campaigns across various platforms.
The successful candidate will be responsible for the following:
* Implementing new campaigns across all Social Media platforms including Facebook, Instagram, LinkedIn, Twitter, Google Adwords, Bing and Affiliates Marketing.
* Managing the end to end campaign process including creating content, campaign set-up, daily monitoring of performance, A/B testing, keyword research, audience segmentation and targeting optimisation and delivery.
* Monthly reporting of performance which creates learning/knowledge that will inform strategy.
* Recommending and implementing creative ways of improving customer engagement, sales conversion and budget allocation to maximise ROI.
* Tracking variable testing plans and budgets.
* Ensure implementation of best practice guidelines, following company processes.
* Experience with shopping and data feed management.
* Strong analytical skills, creative thinking ability and results driven.
* At least 1 years experience in a similar paid advertising/ marketing role.
* Demonstrate strong IT skills, including excellent knowledge of all Microsoft packages