Due to a company aquistion and organic growth, we are looking to recruit an experienced Marketing Analyst for a fantastic Marketing Department based on the outskirts of Nottingham.
The purpose of your role will be to maintain and utilise the Advanced Marketing Database (containing offline and digital data) for insight and campaign selections.
Role Specific Behaviours:
Planning and Analysis – Understands how their activities / tasks fit with business requirements and analyses what is required to deliver to deliver business outcomes
Attention to detail / completer finisher – Delivers high quality work and finishes to agree deadlines.
Drive for Excellence – Achieves high quality outcomes in appropriate timescales and identifies way to improve effectiveness and efficiency.
Strategic influencing – Builds commitment to their agenda for change through using a broad range of influencing channels in order to deliver long term outcomes.
Challenge – Raises important issues in the face of anticipated or actual opposition. Let’s data and rational thinking lead discussions.
Forward thinking – Sees the connection between a range of activities and recognises how they interrelate.
We are looking for an experienced Marketing Analyst to work in a fast paced marketing department producing vital customer and media reporting and insight.
Working in a very advanced Marketing Department with the consumption and understanding of digital data, this role is ideal for someone with experience of online data or a passion to add this to their existing customer marketing analysis experience.
As a small team, this opportunity will allow someone to have great influence over the future of customer insight and communications, whilst enjoying working autonomously.
This role is ideal suited for an analyst looking for the next step in their career.
Working with an advanced database that links customers online and offline behaviour. Analysing this database allows for true customer journey understanding and communication plans and management.
The Analysis and Insight team are responsible for :
Understanding all the customer data touch points and ensuring we are maximising the changing digital landscape opportunities
Proactively managing multiple customer databases
Analysing customer behaviours, trends and buying patterns
Building reporting dashboards within Tableau
Producing targeted selections to ensure maximum relevance and efficiency across all channels
Assist with planning and testing
Produce regular and ad hoc reports for the marketing team and wider business
Maintain and monitor our customer feedback including review sites, customer services, satisfaction and NPS scores
Financial, Planning, Resource & People Responsibility:
As a busy department, resource planning and the ability to prioritise is mandatory. This role does not currently include any people responsibility.
Education, Skills, Knowledge & Experience:
The candidate must have experience of customer marketing databases and customer analysis software such as Alteryx, Tableau, Alterian, Fast Stats, Access or similar (full training will be provided on any new systems). Advanced Excel skills are mandatory.
Beneficial experience would include :
Digital data analysis
Influencing others (key working relationships)
As there is a requirement to provide analysis to the wider business, the ability to present unbiased numbers in a clear and persuasive manner is very important (written and verbally).
Complexity of Thinking (problem solving)
Problem Solving Translating business requirements into analysis and latterly the results into a clear understandable manner require a high level of interpretation and problem solving skills. A proactive “can do attitude” would suit this role.
Decision Making This role is working with many senior colleagues to aid their decision making with clear analysis and interpretation