AXA PPP healthcare are looking for a digital marketing expert to join our UK customer acquisition team based in Tunbridge Wells. If you’re a digital marketing expert - especially one with a strong background in paid search - AXA PPP healthcare have the role for you.
**This is a fixed term contract to cover maternity leave to start approx March 2019 until December 2019
Reporting into the Senior Digital Marketing Manager, you’ll be responsible for management and growth of digital direct response marketing through paid channels.
You’ll also be responsible for developing new digital acquisition campaigns in order to broaden the digital marketing mix and drive additional value from new digital media channels.
Working closely with the Senior Digital Marketing Manager and Head of Acquisition Marketing you’ll develop digital marketing strategies then take responsibility for executing, managing, analysing and optimising paid campaigns.
You’ll also collaborate with other business areas to optimise content of our website, axappphealthcare.co.uk, and improve customer acquisition journey and campaign performance through Conversation Rate Optimisation (CRO) initiatives.
The successful candidate will have an excellent understanding of the KPIs associated with digital and broader marketing channels such as CPA, conversion and ROI. Strong mathematical ability and experience with web analytics and tracking tools will enable you to communicate these metrics to a range of audiences and business stakeholders.