16 Apr, 2019

PPC Specialist

  • DigitalMarketingJobs.com
  • Peterborough, Cambridgeshire
Permanent PPC - Paid Search

Job Description

I’m currently looking for an experienced and highly driven PPC Specialist for a rapidly growing, forward thinking entrepreneurial business based in Peterborough. You will join the Direct Marketing team, run multiple PPC campaigns concurrently demonstrating exceptional project management skills. You will have a proven track record of successfully delivering results across Facebook and Instagram primarily, but will be confident to demonstrate your ability and continual learning to other platforms and more complex projects. What You Will Need: Extensive knowledge of and experience managing the following: Facebook image ads, Facebook video ads, Facebook Lead ads, Instagram image & video ads. Well developed strategic understanding of budget management, targeting, tracking, retargeting and reporting across mentioned platforms. Experience promoting or selling products directly from Facebook or Instagram. A proven track record of driving quality leads through both short term, time-sensitive campaigns & evergreen campaigns. Confident in planning & writing scripts for video ads, and confident in the overview of the production of said video ads. Confidence and experience in writing headlines, ad copy and call to actions for PPC ads in all formats. A keen interest in copywriting for direct marketing within the context of PPC. Have a keen, genuine interest in how PPC ads fit into the direct marketing strategy and an interest in the psychology of the customer in order to create attention grabbing or reaction provoking ads. If this is the right challenge for you, or someone you know; hit apply and I’ll be in touch with more information & the next steps