18 Dec, 2018

Head of Performance Marketing

  • TrustedHousesitters
  • Brighton, UK
Full time Head of Marketing Performance Marketing

Job Description

We’re TrustedHousesitters, the online platform connecting a caring community of home and pet owners with sitters around the world. Joining for one annual fee, our members connect to exchange home and pet care for a place to stay. It’s a money-free exchange that sees owners enjoy worry-free travel while the sitters care pets and unlock a world of unique accommodation.

In the last few years, we’ve achieved a lot. Consistently achieving high year-on-year growth, we’ve doubled from 25 employees to a team of over 50. We’ve moved to our fifth shiny new office based in SPACES, a co-working space in the heart of Brighton. We’ve recently announced funding to help continuously improve our platform, won lots of awards, including Amazon’s Growing Business Award. We have built a strong team culture and are supportive of flexible working.

Despite our rapid growth, our ethos remains the same. We aspire to transform the pet care and travel landscape. We believe we offer the best solution and our team are united by our commitment to delivering an enriching experience for our members and having a positive impact on the lives of their pets. We never lose sight of what makes TrustedHousesitters, trusted. We care hugely about our reputation, we have more five-star reviews on TrustPilot than any other travel or pet company globally.

Calling all pet lovers

At TrustedHousesitters, you’ll be part of a pet-passionate, fast-growing team who are all committed to collaborating, constantly improving and having some fun while we’re at it. Sounds exciting right? We think so. If you want the opportunity to be part of that, to create something special, driving change within the pet care and travel landscapes, we’d love to hear from you.

The opportunity

If you live and breathe ROI and digital marketing, we want to talk to you. We are looking for a Head of Performance Marketing to manage, develop, analyse and optimise our performance-driven marketing channels including PPC, SEO, Paid Social, Affiliates and Display.

What you’ll do at TrustedHousesitters

You have expert-level knowledge of current digital marketing tools and strategies and you are able to lead integrated digital marketing campaigns from concept to execution. You will lead our primary agency partner and members of the in-house marketing team to drive revenue growth, launch new campaigns and optimise all day-to-day acquisition marketing activities. Even though you are a specialist, you also understand how performance channels fit into the overall marketing mix and you are willing to work collaboratively with rest of the team. In your career you will have had hands-on experience of working with performance marketing tools like Adwords and will be able to spot a campaign that’s under-optimised or a bid strategy that’s misaligned. You will also have sound knowledge of SEO principles on a technical level.

  • Lead the digital growth strategy, working with the Chief Marketing Officer on the vision, objectives, budgets and plannings
  • Plan and execute all SEO/PPC/Display campaigns in conjunction with our digital agency partner
  • Take responsibility for the client:agency relationship, ensuring that both parties are working together productively on major initiatives
  • Give direction and line manage internal marketing team members who work on performance channels, such as Paid Social
  • Measure and report performance of all performance channels, and assess against goals (ROI and other KPIs)
  • Identify trends and insights, and optimise overall spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to deliver integrated campaigns that could cross over with brand channels like Social/PR/Partnerships
  • Utilise strong your analytical ability to evaluate customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

REQUIREMENTS

What we're looking for

  • Degree-level education in marketing or a related field
  • At least 5+ years experience in performance marketing, preferably in agency environments and in-house
  • Demonstrable experience leading and managing large digital marketing campaigns across multiple territories
  • Strong analytical skills, embracing the concept of data-driven thinking in all aspects of your work
  • The ability to be creative, with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools, particularly Google Analytics
  • Working knowledge of ad serving and PPC management tools (e.g. Doubleclick, Marin, DART, Atlas)
  • Experience in - or a good working knowledge of - setting up and optimising Google Adwords campaigns
  • A top-level knowledge of HTML, CSS, and JavaScript development and constraints relating to SEO. You don’t need to be a developer, but you must understand technical SEO
  • Up-to-date with the latest trends and best practices in online marketing and measurement

BENEFITS

Why you'll love TrustedHousesitters

  • Of course, we’ll offer you a competitive salary based on your experience, 25 days holiday as standard and a workplace pension scheme.
  • Once you’ve passed probation you’ll receive a dedicated travel allowance to put towards your house and pet sitting adventures, you’re positively encouraged to spend time away from your desk and experience our product first-hand!
  • Great people, know great people. If you recommend someone for a vacancy, and they are successful in their application, you’ll receive £500 once they complete their 3-month probation.
  • Getting a new pet? We give you the opportunity to work from home when you welcome a new furry friend to the family and up to £200 towards the rehoming fees if you choose to rescue a dog or cat.
  • What better way to stay connected to your fellow team mates. We’ll see you in our break out area on Wednesday afternoons for our weekly Lounge session, where a fully stocked drinks fridge will be waiting for you…
  • Stay energised with healthy snacks provided throughout the week.
  • And last but not least, you'll get the chance to hang out with the four legged members of the TrustedHousesitters family (aka our office dogs).
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