Marketing professionals are responsible for defining and managing customer needs from specific business sectors. Key outputs are across the marketing mix from developing, implementing and monitoring business plans; initiating and utilising market and customer intelligence; proposition development; pricing and communications.
We currently have opportunities for Marketing Managers in two areas of our business: Business Group and Government Services.
In pursuit of its ambitious growth objectives the Business Group undertakes a high level of marketing activity across the marketing mix. To maintain this activity, and with a broad coverage across the industry, marketing support is required to focus on key strategic business activities in our Transport vertical.
The Government Services Directorate is responsible for generating more than £170m pa of Met Office revenue through the Public Weather Service, Defence and Strategic Sector Accounts business areas. External business is managed through strategic customer relationships with government departments and agencies such as MoD, BEIS, Defra, DECC, DfID and the Environment Agency. As the Government agenda and initiatives change we need to continually ensure that we understand our customers and stakeholders and provide services that are valued and provide real benefits to them.
You will get the opportunity to work on a wide range of marketing initiatives such as business planning, product development, marketing communications, market intelligence and pricing.
To manage and deliver marketing activity that improves the understanding, communications and service offerings to our customers.