27 Mar, 2019

Senior Marketing Executive

  • ThriveMap
  • London, UK
  • £30,000 - £35,000 yearly
Permanent Marketing Executive

Job Description

Senior Marketing Executive: As the Senior Marketing Executive at ThriveMap, you’ll plan, implement and lead our B2B marketing strategy using digital, social, and offline marketing channels. This is a role for someone excited by the challenge, variety and experience of a digital startup environment.

About the role

You'll be based from either our London or Brighton offices (you choose!), you’ll lead our marketing efforts and contribute to our small but growing team. A content-led role, you will be responsible for the following...

Strategy and Brand:

  • Plan, implement and manage a marketing strategy based on our sales objectives
  • Set messaging guidelines and oversee consistency
  • Maintain our database of prospects and contacts
  • Generate and communicate analytics to stakeholders

Online:

  • Plan and implement content driven campaigns to generate inbound leads via free and paid channels
  • Plan, research and create new content for multiple marketing channels (website, email, social, blog, collateral, paid)
  • Manage social media accounts to create and increase engagement
  • Use analytics to maximise website conversion and nurture leads

Offline:

  • Organise and manage company stands at events and exhibitions
  • Organise and manage small bespoke invitation speaking events

REQUIREMENTS

About you

This role is a great opportunity to build a marketing team from scratch, so here's what we're looking for...

Must have experience:

  • 2+ years hands-on b2b marketing
  • Creating and implementing a marketing strategy
  • Blogging and copywriting
  • Growing organic traffic

Useful experience:

  • Managing websites on WordPress or similar CMS
  • Managing and reporting in Google Analytics
  • Creating and using spreadsheets and formulas
  • Managing email marketing campaigns
  • Using marketing automation tools
  • Organising and attending company stands at exhibitions

 

In this role, you'll be contributing to the high-level business and marketing strategy whilst at the same time performing the "hands-on" tasks that the marketing role requires. Initially at least, there are no staff reporting into the role.

If you think you have what's needed to take our marketing to the next level, please apply now!