22 Nov, 2018

Marketing Manager

  • Bupa
  • Bupa Cromwell Hospital, Cromwell Road, London, UK
  • £62,000 - £65,000 yearly
Full time Marketing Manager

Job Description

A bit about us
Bupa is one of the most well-known and respected healthcare businesses in the world, because what we do matters. From our contact centres to our care homes; health and dental centres to our state of the art hospitals across all four corners of the globe, every part of our operations are dedicated to our purpose of helping people live longer, healthier, happier lives. We pride ourselves on working with brilliant people who put our customers at the heart of everything they do.

Bupa Cromwell Hospital
We’re an internationally recognised hospital located in the heart of Kensington, London. At the Cromwell Hospital we’re committed to providing the highest quality healthcare for our patients. We’re one of the preferred health care providers for leading consultants and for both international and local patients alike. We are continuously investing in standards and the technology to keep us at the forefront of clinical advancement.

The Marketing Manager is responsible for day to day running of the marketing team. 

Responsibilities include; creating the strategy for and delivery of the marketing and communications programme; managing the marketing team; financial planning and management of the marketing budget; working with colleagues, senior management and consultants to prepare and implement effective marketing plans for the development of services as well as the hospital generally; oversee an effective communications plan to various stakeholders using all channels both on and off line; oversee an effective communication plan for the redevelopment of the hospital. PR will also be a key responsibility.

What you'll be doing 

  • ​To manage the marketing team including the recruitment, management and development of staff.
  • To motivate, mentor and lead the team. Developing individuals to deliver a robust succession plan.
  • Ensure the annual marketing plan is implemented and that it achieves its operational and financial objectives including all response and tracking data
  • To set the annual marketing budget and to manage the marketing spend and the delivery of all marketing activity within the agreed budget, on plan generating a clear ROI
  • To achieve frequent, timely and positive media coverage across all available media in conjunction with Group PR, and ensure the team liaise with Bupa group regarding all publicity for the hospital, driving PR opportunities on a continuous basis
  • To work with colleagues, senior management, consultants and GPs to create effective marketing plans for new services, existing services and the hospital generally utilising the whole marketing mix. 
  • To ensure effective implementation of the marketing communications plan with the marketing team, in particular communications surrounding any redevelopment for the hospital
  • To oversee the events programme including educational and networking events for GPs and consultants

Who we’re looking for?

  • ​Minimum of 5 years marketing and communications experience. Educated to degree level or equivalent. Ideally with healthcare marketing experience
  • The ability to work in an environment where relationships with operations, senior managers and professional groups are key to success
  • Demonstrate the ability to manage strategic marketing issues and understand their implications for a service organisation continually driving new opportunities and challenging the status quo
  • Excellent interpersonal skills with the ability to manage and understand the impact of competing pressures and conflicting priorities. Enthusiasm, drive and energy
  • Strong copywriting and editing skills, with a passion for detail
  • The ability to work well under pressure and deliver to tight deadlines at the same time, taking the team with you on the journey
  • Conversant with all media channels and their appropriate application
  • Conversant with Microsoft Office suite of applications

What’s it like to work here?
We want people to ‘love working here’, so much so that’s it’s at the top of our agenda and something you’ll hear a lot about here at Bupa. We offer our people a great range of benefits, many of which are flexible and can be tailored to suit what’s most important to you. We’re a healthcare company so there’s a huge focus on our people’s health and wellbeing, supported by a healthy work-life balance and workplaces which are friendly, appealing spaces to support you to be at your best.


  • ​Strong national clinical network and clinical engagement 
  • Within our Oncology department, all Clinical staff trained in the Gold standard framework
  • CPD calendar and webinars
  • Bupa Lecture Series: clinical lectures with external speakers held at academic institutions
  • BMJ and Open Athens journal access
  • Clinical Leadership development programmes
  • Florence Nightingale Foundation scholarships
  • Bupa Global Nurse scholarship, inc £10,000 to spend on your own CPD
  • NMC fees paid after 12 months service
  • Practical support with the revalidation process
  • Career opportunities to move into other roles or other parts of Bupa
  • Bupa Health insurance 
  • 25 days holiday each year (pro rata for part time employees), increasing to 27 days after 5 years service
  • Option to buy and sell 5 days holiday
  • You’re paid for all Bank holidays
  • Contributory pension scheme
  • Annual bonus scheme
  • Annual pay review
  • Discounts on Bupa products
  • Discounted gym membership
  • Subsidised staff restaurant
  • Free health assessment
  • Free massage carried out by our in-house therapy team
  • Free annual flu vaccine and eye test plus contribution to cost of glasses
  • Dry cleaning discounts
  • Access to health minds service and 24/7 anytime Health line
  • Bupa rewards to High street Retailer discounts
  • Bupa Boost app
  • Childcare vouchers
  • Cycle2work scheme
  • Annual awards ceremony and long service awards
  • Paid career breaks


We’re an inclusive organisation that celebrates diversity and welcomes everyone – all talents and backgrounds. Bupa strives to make sure that every applicant is assessed solely on the basis of personal merit and qualifications, regardless of gender, sexual orientation, pregnancy or maternity, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

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