14 Nov, 2018

Senior Digital Marketing Manager

  • Vodafone
  • London, UK
Full time Digital Marketing Marketing Manager

Job Description

At Vodafone Group we build connections to all our Global operations, acting as an advisory board to drive consistency and customer excellence across 30 countries and for over 420 million customers. We are constantly uncovering tactics to innovate the way we operate, set our global standards or lead our strategic performance. By joining Vodafone Group, you will be part of evolving our digital world of total communications. Now is the time to get on board.

 

The Consumer IoT function (V by Vodafone) is accountable for the design, development, deployment and operations of state-of-the-art propositions in the Consumer IoT space. By using the latest technologies and agile delivery practices, all these products and services are provided with high quality to ensure excellent brand and revenue impact on a market estimated to be worth 10 billion Euro by 2021 in Europe.

 

The role:
 

Digital is a key part of our strategy for CIOT with the ambition to grow to more than 4 million connections in the next 3 years. The role should focus on driving digital marketing activities across all digital channels for our direct ecommerce platform www.v.vodafone.com, designing and optimizing campaigns.

 

This is an exciting opportunity to take responsibility for a Group digital marketing budget and the successful candidate will be expected to lead the brand strategy online and digital performance marketing across all media channels, including SEA, SEM, paid social and programmatic. They will also lead the delivery of insight derived from performance tracking of all digital marketing activity. The role will have complete end-to-end ownership of the area and the candidate must have a strong commercial focus, driving measurable acquisition and ROI through their work.

 

Joining us as a Sales Reporting & Performance, you can be part of our empowering Consumer IoT function. The Future is exciting. Ready?”

 

With us you will:
 
  • Define a digital marketing strategy for all paid digital marketing activity including SEO/SEM, programmatic and social.
  • Plan performance campaigns with digital marketing team that maximize sales, CPO and ROI making sure that those campaigns perform and we get valuable insights from split testing based on attribution models.
  • Design, develop and deliver best in class digital marketing plans to existing & prospective customers across our digital channels, optimised digital assets
  • Design an SEO strategy making sure it maximizes sales and active base.
  • Engage with agencies to execute campaigns and social media initiatives (v.vodafone.blog and social channels – twitter, Instagram and facebook) to increase awareness and traffic.
  • Set and measure operational effectiveness through ongoing process / capability auditing
 
Apply if you have:
 
  • Know-how in SEO, SEM/PPC, Social, domains, affiliate marketing, display, data strategy, attribution, conversion optimisation, paid social media and content distribution, campaign development and content marketing.
  • Brand and performance planning experience essential, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes
  • Excellent knowledge of analytics, tracking, tag management / implementation, managing set up of DCO campaigns, and working with DMP’s, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation.
  • Search PPC knowledge including account and keyword strategies,
  • Previous digital agency experience ideal
  • Experience leading an inhouse digital marketing team for consumer electronics or IOT
  • Platform certifications i.e. Essential and Google Squared,
 
What you can expect from us:
 
  • Dedicated support and mentoring
  • Opportunity to develop and progress – plus a solid dedication to work-life balance. It all means you’ll have everything you need to advance your career, and achieve your full potential.
  • Annual company bonus
  • 28 day’s holiday
  • Contributory company pension scheme

 

The future is exciting. Ready?

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